Company Signs Founding Deals with Two Key
Players in the Outdoor Segment to Enhance Experiential Travel
Offerings, with Plans to Launch an Outdoor-Focused Collection in
2025
BETHESDA, Md., Dec. 12,
2024 /PRNewswire/ -- Marriott International, Inc.
(NASDAQ: MAR) today announces the expansion of its outdoor-focused
lodging offerings through two founding deals with key players in
the outdoor lodging segment. The deals include the acquisition of
the Postcard Cabins brand, formerly known as Getaway Outposts,
and the execution of a long-term agreement with
Trailborn.
With these outdoor-focused deals, Marriott aims to offer guests
and Marriott Bonvoy members more choice in traditional and
alternative accommodations in nature-forward destinations, where
consumers have shown growing interest in being immersed in nature
without sacrificing comfort. Underscoring Marriott's focus on the
outdoor lodging segment, the company plans to launch an
outdoor-focused collection in 2025, anchored by these founding
deals.
"Marriott has long been committed to offering incredible travel
experiences for every trip purpose. As guests are increasingly
interested in nature-immersive travel, we are excited to build on
the incredible breadth of our portfolio and welcome the Postcard
Cabins and Trailborn portfolios to Marriott Bonvoy as we deliver
more accommodations and experiences in awe-inspiring destinations,"
said Leeny Oberg, Chief Financial
Officer and Executive Vice President, Development, Marriott
International. "Whether you're looking for bespoke lodging near
natural wonders, an elevated camping experience, or off the beaten
path excursions in nature, our planned outdoor-focused collection
is expected to offer a broad array of options for seasoned
adventurers and first-time explorers."
Immersive Lodging for Outdoor Adventures
The Postcard Cabins and Trailborn portfolios are set to enhance
Marriott Bonvoy's already robust portfolio of exciting destinations
across the globe with the addition of alternative accommodations
such as tiny homes and cabins in natural destinations and unique
lodging near outdoor wonders like national parks, deserts, ski
areas and shorelines.
- Postcard Cabins
Marriott has acquired the Postcard Cabins brand, which was formerly
known as Getaway Outposts. The Postcard Cabins portfolio provides
individual travelers and small groups the opportunity to unplug and
enjoy nature. Each property, which consists of groupings of tiny
cabins, is located within two hours' drive of major metropolitan
areas. Set on expansive woodlands, the cabins are dog-friendly and
feature modern design, private bathrooms, full kitchens, and ample
space between cabins for privacy and relaxation. The current
Postcard Cabins portfolio, comprised of 29 properties with over
1,200 cabins across the U.S., will operate under long-term
agreements with Marriott. The Postcard Cabins portfolio is also
expected to be part of Marriott's planned outdoor-focused
collection with expected integration into Marriott's system and
platforms, including Marriott.com and the Marriott Bonvoy mobile
app, in 2025.
"In joining Marriott, we're excited to bring the Postcard Cabins
experience to a global audience seeking exactly what we offer—a
place to slow down, disconnect from the everyday and invest in the
relationships that matter most. What started a decade ago with a
small group of believers in the power of spending free time in
nature, has grown into a national movement, which we expect will
only gather steam with Marriott's expansive reach," said
Jon Staff, Founder and CEO of
Postcard Cabins.
- Trailborn
Marriott has also entered into a long-term agreement to add
Trailborn's portfolio to Marriott's system. As an innovative
outdoor hospitality brand, Trailborn is focused on bringing bespoke
hotels built for adventure to the great American outdoors.
Trailborn's current and pipeline portfolio consists of 559 rooms
across five iconic outdoor destinations, with several projects in
development. They have locations near Rocky Mountain National Park, Grand Canyon and
in Highlands, NC, with properties
to come in Wrightsville Beach, NC,
and Mendocino, CA. Trailborn
offers design-forward accommodations inspired by each property's
unique locale, experience-driven programming, curated food and
beverage offerings, and insightful property teams to help guests
chart their exploration. Trailborn's current portfolio will be part
of Marriott's planned outdoor-focused collection, with expected
integration into Marriott's system and platforms, including
Marriott.com and the Marriott Bonvoy mobile app, in 2025.
"We are thrilled to announce Trailborn's agreement with
Marriott, enhancing and underscoring our mission to provide
travelers with exceptional access to the country's most
extraordinary outdoor destinations, deliver experiences guests
love, and maintain the unique character of Trailborn's independent
spirit," said Mike Weiss and
Ben Weinberg, Co-Founders and
Co-CEOs of Trailborn. "Trailborn is excited to work alongside
Marriott to provide guests with the perfect blend of comfort and
adventure in stunning outdoor settings."
Exciting Development Opportunities for Franchisees and
Owners
With a focus on upscale and upper-upscale
accommodations in nature-forward destinations, Marriott's
anticipated outdoor-focused collection is expected to be conversion
friendly, providing exciting opportunities for franchisees, owners
and developers looking to affiliate their outdoor-focused
properties with Marriott's powerful portfolio and Marriott Bonvoy,
with over 219 million members.
The terms of the transactions are not being disclosed.
To learn about development opportunities, please contact us
here.
NOTE ON FORWARD-LOOKING STATEMENTS
This press release
contains "forward-looking statements" within the meaning of federal
securities laws, including statements related to the company's
expectations and plans related to new brands, offerings and growth
opportunities; expected transaction benefits; the anticipated
integration of Postcard Cabins and Trailborn into the company's
platforms; demand trends and expectations; and similar statements
concerning anticipated future events and expectations that are not
historical facts. We caution you that these statements are not
guarantees of future performance and are subject to numerous
evolving risks and uncertainties that we may not be able to
accurately predict or assess, including the risk factors that we
describe in our U.S. Securities and Exchange Commission filings,
including our most recent Annual Report on Form 10-K or Quarterly
Report on Form 10-Q. Any of these factors could cause actual
results to differ materially from the expectations we express or
imply in this press release. We make these forward-looking
statements as of the date of this press release and undertake no
obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events or
otherwise.
ABOUT MARRIOTT INTERNATIONAL, INC.
Marriott
International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a
portfolio of nearly 9,100 properties across more than 30 leading
brands in 142 countries and territories. Marriott operates and
franchises hotels and licenses vacation ownership resorts all
around the world. The company offers Marriott Bonvoy®, its highly
awarded travel program. For more information, please visit our
website at www.marriott.com, and for the latest company
news, visit www.marriottnewscenter.com. In addition, connect
with us on Facebook and @MarriottIntl
on X and Instagram.
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SOURCE Marriott International, Inc.