Overland Storage's REO 9500D Named a CRN Emerging Tech Vendor
July 01 2008 - 7:30AM
PR Newswire (US)
Value-Added Channel Program Drives Growth of High-Margin,
Innovative Disk- and Tape-Based Solutions Leveraging Data
Deduplication for Improved Data Protection SAN DIEGO, July 1
/PRNewswire-FirstCall/ -- Overland Storage, Inc. (NASDAQ:OVRL)
today announced it has been selected by Everything Channel as a CRN
Emerging Tech vendor for its REO(R) 9500D deduplicating VTL
solution. CRN's Emerging Tech list captures companies that are
delivering high margins for solution providers with innovative and
easy-to-use technology that undercuts industry giants. Introduced
in November 2007, Overland's REO 9500D extends the company's proven
REO SERIES(R) disk-based VTL platform to dramatically reduce data
backup, recovery and long-term retention costs. The robust 9500D
builds on the market momentum of Overland's REO VTLs while
complementing the company's broad array of tape-based appliances to
meet a wide range of data protection requirements. Overland also
has expanded its value-added channel initiatives with the recent
creation of a certified VAR program and Partner Council to address
ever-increasing demands for profitable, flexible as well as
easy-to-use and manage products that embrace the latest disk and
tape technologies. The company has significantly broadened and
diversified its product portfolio over the past few years, so the
additional training will help channel partners take a more
consultative and diagnostic sales approach. Additionally, Overland
continually reinforces its channel commitment through proactive
communications, regular education and an interactive exchange of
strategic marketing and sales ideas. According to the CRN Emerging
Tech Survey, the top reasons solution providers add emerging
technologies include: the technology is superior to other products
in the market segment; the technology complements a solution
providers' existing practice areas; emerging vendors provide better
services opportunities; emerging vendors pay better attention to
partners; emerging vendors offer higher margins; customers want
alternative product choices; and emerging vendors have better joint
marketing programs. In addition, 61 percent of solutions providers
surveyed plan to increase the number of emerging technology vendors
they partner with in the next 12 months. "New and innovative vendor
partners can help spur profitable new ideas that Solution Providers
can use to build revenue and customer loyalty, and the CRN Emerging
Tech list is where Solution Providers go to find these vendors,"
said Robert C. Demarzo, senior vice president and editorial
director, Everything Channel editorial. Vendors who make the CRN
Emerging Tech list must have an established solution provider
program and formal guidelines for recruiting channel partners. They
must demonstrate that their direct sales mix is trending down as
evidenced by the company's revenue history, a channel positive or
channel neutral strategy for internal sales compensation, and not
be a dominant market share player. Final selection to the Emerging
Technology list was made at the discretion of the CRN editorial
team after a review of the submitted information and conversations
with current or targeted partners. "We are extremely pleased to be
recognized for Overland's technology excellence and channel
leadership," says Ravi Pendekanti, vice president of worldwide
marketing for Overland Storage. "Overland takes great pride in
working closely with our global channel partners to accelerate
sales and ramp up revenues of high-margin, innovative data
protection solutions that solve today's toughest data protection
problems." About CRN CRN provides solution providers and technology
integrators with the crucial information and analysis they need to
drive their company's sales. As an advocate for and voice of the IT
channel, solution providers turn to CRN first for immediate
information. Celebrating its 25th year, CRN is the most trusted
source for channel professionals. CRN can be found on the web at
http://www.channelweb.com/. Everything Channel
(http://www.everythingchannel.com/, http://www.channelweb.com/)
Everything Channel, formerly CMP Channel, is the global leader in
technology sales and serves as the one stop shop for the sales
channel that drives 75 percent of technology sales throughout the
world. IT suppliers and Solution Providers turn to Everything
Channel to manage and accelerate their business. Everything Channel
provides the answer to strategy and branding, online marketing,
research/market intelligence, lead generation, branded and custom
events, education and workflow tools targeted to those who buy and
sell through the Channel. Everything Channel is a subsidiary of
United Business Media (http://www.unitedbusinessmedia.com/), a
global provider of news distribution and specialist information
services with a market capitalization of more than $2.5 billion.
About Overland Storage Overland Storage is a market leader and
innovative provider of smart, affordable data protection appliances
that help midrange and distributed enterprises ensure
business-critical data is constantly protected, readily available
and always there. Overland's award-winning products include NEO
SERIES(R) and ARCvault(TM) tape libraries, REO SERIES(R) disk-based
appliances with Virtual Tape Library (VTL) capabilities, ULTAMUS(R)
RAID SAN-based appliances and Snap Server NAS-based appliances.
Overland sells its products through leading OEMs, commercial
distributors, storage integrators and value-added resellers. For
more information, visit Overland's web site at
http://www.overlandstorage.com/. Overland, Overland Storage, REO
Series, REO, NEO Series, NEO, ARCvault Series, ARCvault and ULTAMUS
and Snap Server are trademarks of Overland Storage, Inc.
DATASOURCE: Overland Storage, Inc. CONTACT: Sue Hetzel of
HetzelMeade Communications, +1-760-434-9927, , for Overland
Storage, Inc. Web site: http://www.overlandstorage.com/
http://www.channelweb.com/ http://www.everythingchannel.com/
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