Henry brings the new brand philosophy to life
with "Thierry Visits", a surprising video experience with
Barcelona football fans that shows
just how unthinkable the football experience is without
Lay's!
NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football
with your friends is good, but watching football with friends and
Lay's is even better. To celebrate the countdown to crunch time in
the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's
brought global football icon Thierry
Henry to the doorsteps of Barcelona's most dedicated football fans to
announce the "No Lay's No Game" platform – a campaign that
surprises fans and confirms that the football watching experience
is not only elevated but simply unthinkable without Lay's.
"No Lay's, No Game" is a platform that honors nearly a decade of
partnership between the world's favorite chip brand and the UEFA
Champions League because there's nothing better than watching a
football match at stadiums, at home, or out with friends while
sharing a bag of Lay's. Real fans understand that intense matches
require the perfect viewing experience. Every second, shot and
snack can impact the game's outcome. With stakes this high, "No
Lay's, No Game" seeks to ensure football fans across the globe know
that Lay's has been absolutely essential and there to bring the
fun, excitement, and taste to every unexpected, high intensity
moment the sport has given us all throughout the years. It's
unthinkable to watch football without Lay's. No Lays, No Game.
Speaking on the "No Lay's, No Game" platform, PepsiCo's
Vice-President of Marketing, Global Food Brands, Ciara Dilley, said: "As the official snack
partner of the UEFA Champions League, we understand that a huge
part of football culture is the camaraderie created through sharing
the experience with friends and the most anticipated guest at the
party is always the perfect snack…Lay's Potato Chips. For years,
our chips have been an integral part of the football experience,
adding to and fueling the passion and intensity fans show for this
beautiful game. Without Lay's, there is no game. We are so proud to
enlist a legend like Thierry Henry
to help football fans across the globe build bonds and to serve as
the only snack that makes the game complete. It's unthinkable to
watch football without Lay's."
How unthinkable? To launch "No Lay's, No Game" the brand
partnered with FIFA World Cup France 1998 Champion, Two-Time
Premier League Champion, Three-Time FA Cup Winner and 2009 UEFA
Champions League Winner, Thierry
Henry to make sure fans were match-day ready with their
Lay's.
In this video titled, "Thierry Visits" Henry
kicks-off "No Lay's, No Game" in a very literal way. The Arsenal
and FC Barcelona legend unexpectedly visited Barça fans at their
homes to see if they were prepared for the game with plenty of
Lay's chips. If they were, the surprising, superstar striker stayed
to watch the match, but if they were Lay's-less, he left in search
of supporters who were whistle ready.
"I've had the privilege of playing all over the world and have
lifted many trophies in front of millions of amazing supporters,"
said Thierry Henry. "None of that
prepared them for the utter surprise of me knocking on their doors
to watch a match together if they had Lay's crisps. It was
especially meaningful to do so in Barcelona where I have so many fans from our
2009 UCL Championship. Partnering with Lay's to kick-off "No Lay's,
No Game" was all about connecting with the fans and communities
that are so dedicated to this amazing game. I had a blast creating
this experience with Lay's and my fans who mean so much to me. I
hope I helped to ensure that football fans always know that it is
unthinkable to watch the big match without Lay's. So, stay
ready…you never know when who will pop up next!"
Lay's commitment to football extends beyond football watching
and door-knocking stunts, though. The brand's Lay's RePlay program
helps underserved communities have the access to play the game they
love. The award-winning program transforms empty chips bags into
football pitches across the globe. Since the first Lay's RePlay
pitch launched in 2021, the initiative has provided over 5,000
hours of programming, positively impacting nearly 50,000 community
members.
Later this year, Lay's is opening multiple new pitches worldwide
to enable more inclusion, access and joy to young footballers who
might dream to one day compete in the UEFA Champions League. Thanks
to Lay's, even more games will be played, forming even more bonds,
and building stronger communities for those who deserve it the
most.
Throughout the remainder of the 2022-2023 Men's and Women's UEFA
Champions League tournaments, fans should look out for more
exciting and unexpected moments from the "No Lay's, No Game"
platform including: even more football superstar surprises,
engaging digital content, pitches built around the world, in-store
and on special-edition packaging, and one GOAT-filled
commercial. You never know who might show up and ask if you
have Lay's!
Be sure to follow Lay's Football on Instagram to stay informed
on all UEFA Champions League and UEFA Women's Champions League
partnership activations and more "No Lay's, No Game" news. For more
information about the tournament, visit UEFA.com.
About Lay's
Lay's is one of the brands that makes
up Frito-Lay North America, the $19
billion convenient foods division of PepsiCo, Inc.
(Nasdaq: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about
Lay's by visiting www.facebook.com/lays or on Twitter
at www.twitter.com/lays. You can also follow Lay's on
Instagram by visiting http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $79 billion in net revenue in
2021, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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