The heliocentric brand will give away an
exclusive flavor during the 4 minute and 27 second eclipse and
share messages from the sun in wheat fields along the eclipse's
path
PLANO,
Texas, March 27, 2024 /PRNewswire/ -- As the
country prepares for the highly anticipated solar eclipse,
SunChips® is stepping into the spotlight. The snack
brand is championing the inspiration behind its name – the sun –
through a limited-edition offering, which will only be given away
during the 4 minutes and 27 seconds of the solar eclipse's duration
of totality. In partnership with astronaut and researcher
Kellie Gerardi – who has literally
gone to space –, SunChips invites fans to experience a cosmic
collaboration in the sky and on their tastebuds with an exclusive,
new flavor mash-up – SunChips® Solar
Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy
Gouda.
Pineapple Habanero and Black Bean Spicy Gouda blends ingredients
reminiscent of sunny skies and bright days ahead while nodding to
the moon with a cheesy touch. Beginning at 1:33 p.m. CT on April
8, as the eclipse casts its shadow over U.S. soil, eager
fans can get their hands on the new flavor at
SunChipsSolarEclipse.com, while supplies last.
"SunChips draws inspiration from the sun so there's no better
moment to spotlight this snack than during the extraordinary solar
eclipse," says Rhasheda Boyd, vice
president of marketing at Frito-Lay. "With this exclusive flavor
drop, fans who enter for a chance to win their own bag during the
moment of totality will have the opportunity to continue
celebrating the eclipse even after the rare event is over."
For even more eclipse enjoyment, SunChips has partnered with
Kellie Gerardi, an astronaut and
parent who is regarded for bringing space down to Earth by making
sometimes complicated concepts approachable and fun.
"As a researcher and astronaut with a love for all things space,
I can't wait to celebrate this exciting event with SunChips," says
Gerardi. "Total solar eclipses are rare and special events, and I
hope people can take a moment out of their busy lives to pause and
enjoy the incredible sight. That's why I'm so excited that SunChips
is commemorating this rare celestial event by offering fans a
chance to get in on the fun with their exclusive Solar Eclipse
flavors."
While the sun's light may be temporarily overshadowed by the
moon, SunChips will ensure that it won't be in the background for
long. SunChips is going beyond the snack aisle to show support for
the sun by carving out playful messages directed at the moon in
wheat fields along the path of totality. In support of PepsiCo's
pep+ (PepsiCo Positive) ambition, SunChips will donate $50,000 to the PepsiCo Foundation's Food for Good
U.S. social enterprise which delivers nutritious meals daily for
youth in learning environments including school, after-school and
summer programs. This donation underscores
the brand's dedication to support diverse
ingredients and access to whole grain snacks, which will be
included in more than 200,000 future meals delivered by Food for
Good. For more information about Food for Good, visit
https://www.pepsicofoodforgood.com/join-forces.
Fans can join SunChips and Kellie
Gerardi in celebration of the awe-inspiring solar eclipse by
visiting SunChipsSolarEclipse.com and following the fun on
Instagram, TikTok, X and Facebook.
About Frito-Lay North
America
Frito-Lay North
America is the $25 billion net
sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including
Fritos® corn chips, Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips,
PopCorners® air popped snacks and
SunChips® multigrain snacks. The company operates
more than 40 manufacturing facilities across the U.S. and
Canada, along with a vast
distribution network that services over 315,000 retail customers
weekly through its direct-store-delivery model.
Through pep+ (PepsiCo Positive), Frito-Lay is committed
to creating positive change for the planet and people. Learn more
about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram
(@FritoLay) and on Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo,
invests in the essential elements of a sustainable food system with
a mission to support thriving communities. Working with non-profits
and experts around the globe, we're focused on helping communities
obtain access to food security, safe water and economic
opportunity. We strive for tangible impact in the places where we
live and work—collaborating with industry peers, local and
international organizations, and our employees to affect
large-scale change on the issues that matter to us and are of
global importance. Learn more at
www.pepsicofoundation.com.
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SOURCE Frito-Lay North
America