MANAMA, Kingdom of Bahrain, Dec. 2,
2020 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), the
leading software and technology company that powers the global
travel industry, announced that Gulf Air, the national carrier of
the Kingdom of Bahrain, has
recently implemented Sabre's branded fares technology – enhanced
merchandising capabilities that allow travel agents using the Sabre
global distribution system (GDS) to access the full breadth of
airlines' branded fares.
With this implementation, agents can now easily view, compare
and sell Gulf Air's 'Boutique' fare family across the network,
offering their customers greater choice and personalization at better value.
"With Sabre's branded fares, airlines can go beyond the basic
fare rules," said Dino Gelmetti,
Vice President EMEA, Sabre Travel Solutions. "They can
package additional benefits and features, such as additional air
miles, seat selection, checked baggage and other services, with the
goal of providing their customers better flexibility and greater
value. The ability to cater to and personalise these demands
will enhance travelers' experiences
and drive revenue for airlines."
Gulf Air has introduced a new price concept for all destinations
effective Oct. 20, 2020, which travel
agents can book through Sabre's GDS. With three economy class
and two Falcon Gold class fare options, customers will be able to
enjoy more choice when booking their flights. By marketing its
"Boutique" fares through Sabre, Gulf Air will be giving its
customers more control over their travel experiences, paying for
the services that best meet their needs.
"We recognize that many travellers today consider the overall
value of a ticket, rather than just the price alone – and this
means different things to different people," said Vincent Costa, Chief Commercial Officer, Gulf
Air. "While we continue to offer increased benefits across
our fares, we also need to be able to cater to specific traveller
demands. With Sabre, we can ensure that each traveller receives the
best experience from flying with us by showcasing the full range of
our fares."
Gulf Air is one of a growing number of carriers using Sabre's
technology. Globally, Sabre is used by 225 airlines,
including most of the world's largest carriers. Sabre's broad suite
of flexible and scalable software solutions allows airlines to
operate how they want to and adapt their business to changing needs
and requirements. Sabre's solutions optimize day-to-day airline
operations and ultimately help carriers solve their biggest
challenges – driving increased revenue, reducing costs and
delivering better travel experiences.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $120 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
operates offices in approximately 160 countries around the
world.
SABR-F
Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation