The newly augmented Quebec offering will operate
as LuxineVeritas
MONTREAL and TORONTO, May 2, 2024
/CNW/ -- Stagwell (NASDAQ: STGW), the challenger network built
to transform marketing, has acquired Montreal-based Luxine Relations Publiques, a
full-service PR and Influencer Marketing agency. Luxine joins
Veritas Communications (Veritas) as the next step in its ambitious
growth strategy to focus on local markets across Canada. Caroline Dubé, Luxine's
industry-leading founder, has been appointed Senior Vice President
& Head of LuxineVeritas, and joins the Veritas Executive
Leadership Team.
Clients and brands have recognized the need
for made-in-Quebec strategies for
Quebec-based audiences.
Launched 12 years ago, Luxine is a corporate and consumer
boutique PR agency in Montreal
with A-List clients and the strategic and creative heft of larger,
national agencies. Veritas first opened its Montreal office a decade ago, however the
opportunities in Quebec have far
surpassed the size of the existing footprint. Clients and brands
have recognized the need for made-in-Quebec strategies for Quebec-based audiences and the acquisition of
Luxine will bolster the agency's ability to meet that demand.
"PR and influencer marketing capabilities, including our
self-service tools like PRophet in the Stagwell Marketing Cloud,
have been essential to our success in the Canadian market to date,"
said Mark Penn, chairman and CEO of
Stagwell. "Montreal is an
important geography because of its deep technology roots and
leading-edge creative talent, so we didn't hesitate when Webster
brought Luxine forward as an acquisition."
"Luxine and Dubé bring Stagwell unparalleled market insight and
a singular ability to break through and influence outcomes.
Quebec consumers are loyal and
vocal and the market demands authentically local leaders that live
and breathe Quebec," says
Krista Webster, CEO of Veritas, and
Meat & Produce. "Dubé will be a key voice at the executive
leadership table for the agency overall, not just Quebec."
In addition to Dubé, her talented team of seasoned PR,
influencer and social practitioners have joined the existing
Veritas team in Montreal and are
already making an enormous impact for national clients. The Veritas
Montreal team has moved into Luxine's premium office space, and the
agency will operate under the banner LuxineVeritas, recognizing
Luxine's roots in Quebec and
history of excellence in the market.
"I was drawn to Veritas because of Webster's commitment to
ensuring Quebec plays an equal
voice in how the agency grows and serves clients. Nurturing
Quebec-based clients and
delivering our personalized approach to media will continue to be a
priority as we enter this next chapter," said Dubé.
About Veritas Communications
Veritas Communications is the most creatively awarded Canadian
PR agency globally. Veritas Communications and LuxineVeritas walk
the line between public relations and marketing to inspire positive
word-of-mouth and drive brand preference across sectors and
industries. With offices in Toronto and Montreal and satellite partners across the
country, Veritas was the first to Canada with integrated social and influencer
offerings. We continue to break new ground by combining
advanced technology with the latest in modern marketing, media
trends, and sector expertise to help brands reach their goals.
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com
Contacts:
Canadian Press:
Nina Kalos
kalos@veritasinc.com
U.S. Press:
Sarah Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.