Sabre Airline Solutions Consultants Drive Significant Profit Improvements at Gulf Air; Sabre Airline Solutions' Consulting Unit
June 05 2006 - 3:00AM
Business Wire
Business consultants from Sabre Airline Solutions have helped Gulf
Air realize financial benefits of more than US$30 million over an
18-month period. The 'no gain, no fee' consulting engagement,
agreed in the third quarter of 2004, involved changes in five areas
of the airline's operation. The consultants used Sabre Airline
Solutions products to help the airline market its schedule, sell
tickets, serve its customers and operate more efficiently. Payment
for the project was dependent on Sabre Airline Solutions'
consultants helping to achieve measurable improvements based on
pre-determined criteria in Gulf Air's pricing and revenue
management, sales, distribution and e-ticketing implementation.
"These results demonstrate the breadth and effectiveness of our
consultancy services and our decision-support technology for
airlines," said Nejib Ben-Khedher, president and managing partner
of the aviation consulting practice at Sabre Airline Solutions.
"They prove conclusively that Sabre can be a true partner that will
deliver tangible results for airlines." "We are delighted with the
results of our 'no gain, no fee' partnership with Sabre Airline
Solutions," said James Hogan, president and chief executive of Gulf
Air. "It has been able to deliver real value in several key areas
of our operation." Hogan said a significant feature of Sabre
Airline Solutions' consulting was its tactical nature. "Most
consultants provide remote strategic input, where success or
failure is mostly intangible. Sabre Airline Solutions, however, was
prepared to put its money where its mouth is, dive into the heart
of our business and get its hands dirty. The results speak for
themselves. Sabre Airline Solutions' consultants also helped us
develop our strategic business plan. This was a challenging task
given the changes we were facing. Their practical approach, coupled
with our experienced team, helped us develop the way forward for
the next decade." Typical of the project was Sabre Airline
Solutions' review of Gulf Air's pricing and revenue management,
which involved four stages. The improvement target was to raise
revenue per available seat kilometre. The consultants realigned the
airline's fare class structure, ensured the competitiveness of Gulf
Air's fares by using Sabre data sources, made the airline's
overbooking and seat allocation process more efficient and trained
Gulf Air staff to continue managing the process. In other areas of
the project the consultants implemented key performance indicators
for travel agencies and sales staff, introduced e-ticketing and
enhanced the airline's distribution policy and scheduling
procedures. Sabre Airline Solutions' tactical hands-on business
consultancy is unique among airline technology providers. The
business has tripled its consulting revenue over the past three
years, with international clients contributing significantly to
this growth. More than 75 percent of the consulting business' 2005
revenue was generated outside North America. "Sabre Airline
Solutions' consulting unit was actively engaged with nearly 100
airlines and airports in 2005, half of which were new clients
outside North America. This demonstrates our expanded global
footprint," said Ben-Khedher. About Sabre Airline Solutions Sabre
Airline Solutions, a Sabre Holdings company, is the world's largest
provider of products and services to help airlines market, sell,
serve and operate from planning to execution. More than 200
airlines use its broad portfolio of decision-support tools to
increase revenues and improve operations, while more than 500 use
its leading operational technology. More than 100 airlines rely on
Sabre Airline Solutions for passenger management solutions, while a
similar number have turned to the company's consulting group for
strategic, commercial and operational advice. Sabre Holdings
(NYSE:TSG) connects people with the world's greatest travel
possibilities by retailing travel products and providing
distribution and technology solutions for the travel industry. More
information about Sabre Holdings is available at
http://www.sabre-holdings.com. Sabre Airline Solutions and the
Sabre Airline Solutions logo are trademarks and/or service marks of
an affiliate of Sabre Holdings Corp. All other trademarks, service
marks and trade names are the property of their respective owners.
(C) 2005 Sabre Inc. All rights reserved. About Gulf Air Founded in
1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate
of Oman, is the only truly Pan Gulf carrier in the Middle East
region. The regional, geographic and cultural values the airline
has embraced over more than half a century are still central to
defining its brand and service ethos. Today the airline's network
stretches from Europe to Asia and covers 50 cities in 30 countries.
The fleet comprises 34 aircraft and has the distinct advantage of
possessing the strongest network across the Middle East. A platform
for sustained commercial operation has been established over the
past three years as part of a multi-phased turnaround programme. It
has also provided a framework for a succession of innovative
products and services including the unique Sky Chefs and Sky
Nannies that form part of Gulf Air's 'smart airline, successful
business' vision. International recognition has been achieved as a
result of the turnaround programme leading to numerous awards for
the airline's innovative and high quality products and services:
These include: -- Best Onboard Catering in First and Business Class
(Skytrax World Airline Catering Awards 2005) -- Best designed
in-flight magazine (American Creativity Awards,2005) -- Middle East
Leading First Class Airline (World Travel Awards 2005) -- World's
Leading Airport Lounge (World Travel Awards 2005) -- Middle East
& North African Platinum Best Airline (MENA Travel Awards 2004
-- Most Improved Airline (Skytrax Awards 2004) -- Middle East First
Class Airline (Arabian Business Awards) -- Best new product launch
for in-flight services (PAX international Readership Awards) --
Best First Class Onboard Food (Skytrax Food Category 2004) -- Best
Business Class Check-in (Skytrax Check-in Category 2004) -- Middle
East region's best airport restaurant for its restaurant in Bahrain
International Airport lounge (PAX International Readership Awards
2005) Official Airline and Sponsor of the Gulf Air Bahrain Grand
Prix 2006
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