Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global
authority on color and provider of professional color standards for
the design industries, today announced the addition of 336 New
Colors to its PANTONE® PLUS SERIES, bringing the total to 1,677
colors.
336 New Colors (Photo: Business Wire)
Introduced in 2010, the PANTONE PLUS SERIES is the next
generation of the PANTONE MATCHING SYSTEM® – the defacto standard
for color communication in the graphic arts market. The PLUS SERIES
provides an accurate way for designers to communicate and control
color throughout the entire design process – from inspiration to
final output. The 336 New Colors offer designers more options and
flexibility in the creative process and will become permanent
standards in the PLUS SERIES Color Library.
The 336 New Colors enrich the current PLUS SERIES palette,
providing a more comprehensive selection. All color families are
extended to include a wider variety of values, saturation and
undertones – from subtle pastels and reliable mid-tones to the
intensity of deep tones, vivid brights and vital, nuanced
neutrals.
“Color is integral to every project. The more colors I have to
choose from, the easier it is to translate from fragrance to
color,” said Matt Fadness, partner at Through Smoke Creative in
Sausalito, Calif., a design firm specializing in home fragrance and
body care scent and packaging design for brands including The Gap,
Restoration Hardware and William Sonoma. “We need to form a strong
connection between fragrance and color during the product
development process and spend a lot of time choosing the precise
hue. The additional colors in the PANTONE PLUS SERIES will give us
greater flexibility and latitude to translate color into
product.”
“Pantone is committed to continually deliver essential color
inspiration and innovation to creatives and color professionals,”
said Giovanni Marra, director of corporate marketing at Pantone.
“Designers consistently demand more colors to differentiate their
work and stand out in a crowded marketplace. We created the 336 New
Colors with this in mind, expanding all color ranges to offer
designers greater creative freedom.”
The New Colors were inspired by the PANTONE Goe™ System and add
depth and breadth to the PLUS SERIES Color Library with fresh hues
that did not previously exist. The Goe System represents important
technical improvements in the area of ink film consistency and
coatability, and these benefits have migrated to the 336 New
Colors. Formulated using consistent ink-film thicknesses, the 366
New Colors can be easily reproduced by printers worldwide. All 336
New Colors will be available in coated and uncoated formats and are
printed on text-weight paper to match popular print
specifications.
Pricing, Availability and System Information
The 336 New Colors, coated and uncoated, are available
immediately and can be purchased from the Pantone website at
www.pantone.com/plus and through PANTONE Resellers worldwide. The
additional colors will be available as supplements for a limited
time so owners of previous publications can easily update their
Guides.
COLOR BRIDGE® supplements featuring the 336 New Colors will be
available in June. All new orders for core publications (PANTONE
FORMULA GUIDE, COLOR BRIDGE, etc.) will ship with the 336 New
Colors supplements.
The list below provides a complete breakdown of pricing and
availability for all products that will include the 336 New
Colors.
PANTONE PLUS SERIES
336 New Colors Core Publications with
336 New Colors Supplement Supplement Only 336 New
Colors (U.S. Pricing) Supplement
(U.S. Pricing) FORMULA GUIDE (Solid coated and
uncoated)
- Consists of a single 96-page bound guide containing coated and
uncoated stocks
$60 $135 SOLID CHIPS (coated or uncoated)
- Consists of 48 pages for each stock (coated and uncoated) that
can be added to existing binders
$79 $319 COLOR BRIDGE (coated or uncoated) Available
June
- Consists of a 48-page guide for either coated or uncoated
stock
$70 $149 COLOR BRIDGE coated and uncoated Set –
Available June
- Consists of two 48-page guides, one containing coated stock and
one containing uncoated stock
$99 $239 DESIGNER FIELD GUIDE (coated or uncoated)
with Supplement n/a $109 DESIGNER FIELD GUIDE coated
and uncoated Set with Supplement n/a $179 ESSENTIALS
with FORMULA GUIDE Supplement n/a $349 ESSENTIALS
with both FORMULA GUIDE and COLOR BRIDGE Supplements – Available
June n/a $369 PORTABLE GUIDE STUDIO with FORMULA
GUIDE Supplement n/a $469 PORTABLE GUIDE STUDIO with
FORMULA GUIDE and COLOR BRIDGE Supplements – Available June
n/a $499 REFERENCE LIBRARY with FORMULA GUIDE and CHIPS
Supplements n/a $1099 REFERENCE LIBRARY with FORMULA
GUIDE, CHIPS and COLOR BRIDGE Supplements – Available June
n/a $1199
Digital color values for the 336 New Colors are available in
PANTONE COLOR MANAGER, allowing
designers to update popular design applications including Adobe®
Creative Suite® (up to 5.5) and QuarkXPress® 9. While the original
1,341 PANTONE PLUS Colors are available in the recently announced
Adobe Creative Suite 6, the 336 New Colors can be added in the
coming weeks through an update to PANTONE COLOR MANAGER.
The 336 New Colors will also be available in CAPSURE™ and
the myPANTONE™ mobile app (for iPhone® and Android smartphones) by
early June. Owners of all of these products will receive automatic
updates to download the 336 New Colors.
About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated,
has been the world’s color authority for nearly 50 years, providing
design professionals with products and services for the colorful
exploration and expression of creativity. Always a source for color
inspiration, Pantone also offers paint and designer-inspired
products and services for consumers. More information is available
at www.pantone.com.
About X-Rite
X-Rite, Incorporated, is the global leader in color science and
technology. The company, which now includes color industry leader
Pantone, develops, manufactures, markets and supports innovative
color solutions through measurement systems, software, color
standards and services. X-Rite’s expertise in inspiring, selecting,
measuring, formulating, communicating and matching color helps
users get color right the first time and every time, which
translates to better quality and reduced costs. X-Rite serves a
range of industries, including printing, packaging, photography,
graphic design, video, automotive, paints, plastics, textiles,
dental and medical. For further information, please visit
www.xrite.com.
PANTONE®…The color of ideasSM.
PANTONE® and other Pantone trademarks are the property of
Pantone LLC. Adobe and Creative Suite are registered trademarks of
Adobe Systems Incorporated in the United States and/or other
countries. QuarkXPress is a registered trademark of Quark Software
Inc. and its affiliates in the U.S. and/or other countries. iPhone
is a trademark of Apple.© Pantone, Inc., 2012. All rights
reserved.
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