NEW YORK, Oct. 15, 2015 /PRNewswire/ -- New York Road
Runners and global healthcare company Abbott (NYSE: ABT) will
partner for the 2015 TCS New York City Marathon, set for
Sunday, Nov. 1. The partnership
complements Abbott's existing title sponsorship of the global
Abbott World Marathon Majors.
"New York Road Runners' strategic partnership with Abbott on the
TCS New York City Marathon builds on existing synergies between the
two organizations," said John
Gassner, vice president of business development and
strategic partnerships for New York Road Runners. "Both
organizations passionately promote a lifestyle inspired by fitness
and achieving the highest level of health and wellness among people
of all ages. As title sponsor of the Abbott World Marathon Majors,
Abbott's new involvement with the TCS New York City Marathon
further connects the dots to a series of first-class events in the
endurance space."
Abbott's corporate identity, "LIFE. TO THE FULLEST.," aligns
with New York Road Runners' mission of helping to inspire people
through running. Abbott is devoted to developing products and
technologies that improve the health and lives of many, and
celebrates how people, when at their healthiest, can do more,
achieve more, and experience more in life.
The partnership includes the use of 15 i-STAT®
systems, handheld blood analyzers that perform commonly ordered
blood tests within minutes. The i-STAT® devices, which
Abbott is deploying across all Abbott World Marathon Majors races,
empower medical personnel to better administer needed care on
site.
Additionally, Abbott teams will be on-site in New York City during the race weekend, giving
runners and supporters an opportunity to participate in a global
quest to understand what a full life means to people around the
world by taking a short quiz or sharing their story in a selfie
video. Learn more at www.lifetothefullest.abbott.
"Since it was founded more than 125 years ago, our company has
been about helping people live not just longer, but better," said
Elaine Leavenworth, senior vice
president, chief marketing and external affairs officer at Abbott.
"From keeping your heart healthy and nourishing your body at every
stage of life, to helping you see clearly and providing the
information and medicines you need to manage your health – we want
to help people unlock all that life has to offer. That's why we're
proud to partner with the TCS New York City Marathon to celebrate
the determination and significant accomplishment of all who are
taking part."
Abbott supports tens of thousands of marathon participants and
encourages the sharing of health "best practices" among the six
iconic races that make up the series, including the Tokyo Marathon,
Boston Marathon, Virgin Money London Marathon, BMW
Berlin-Marathon, Bank of America Chicago Marathon, and TCS
New York City Marathon.
About The TCS New York City Marathon
The TCS New York
City Marathon is the premier event of New York Road Runners (NYRR)
and the largest marathon in the world. Held annually on the first
Sunday in November, the race features the world's top professional
athletes and a vast range of competitive, recreational, and charity
runners. The race began in 1970 with just 127 entrants running four
laps around Central Park, and expanded citywide in 1976. In 2014, a
record 50,530 runners from 130 countries toured New York City's five boroughs, including the
one-millionth finisher in the history of the event, starting on
Staten Island at the foot of the
Verrazano-Narrows Bridge, and running through the neighborhoods of
Brooklyn, Queens, and the Bronx, before ending in Manhattan at the iconic Central Park finish
line. More than one million spectators line the city streets to
cheer on the runners, while millions more watch the live television
broadcast in the United States and
around the world. The race is part of the Abbott World Marathon
Majors, a series featuring the world's top marathons—Tokyo,
Boston, London, Berlin, Chicago, and New York—and crowning the top
professional male and female marathoners of the series. Tata
Consultancy Services (TCS), a leading global IT services,
consulting, and business solutions organization, is the premier
partner of NYRR and the title sponsor of the TCS New York City
Marathon. To learn more, visit www.tcsnycmarathon.com.
About Abbott
At Abbott, we're committed to
helping you live your best possible life through the power of
health. For more than 125 years, we've brought new products and
technologies to the world – in nutrition, diagnostics, medical
devices and branded generic pharmaceuticals – that create more
possibilities for more people at all stages of life. Today, 73,000
of us are working to help people live not just longer, but better,
in the more than 150 countries we serve.
Connect with Abbott at www.abbott.com, on Facebook at
facebook.com/Abbott and on Twitter @AbbottNews and
@AbbottGlobal.
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