United Way of Metropolitan Dallas (UWMD), an education-, health-
and community-focused nonprofit serving Northern Texas, has
successfully completed a cloud transformation project with
Accenture (NYSE:ACN), Salesforce and certified Salesforce
partner Configero. The project aims to drive efficiencies in
UWMD’s business operations and to leverage data for donor
engagement and retention. Specifically, UWMD has invested in cloud
technology to get a complete view of its complex business
processes, automate labor-intensive tasks and enable more internal
collaboration.
“Our partnership with Accenture, Salesforce and Configero
is a great example of how United Way is keeping pace with
the rapidly evolving digital age to actively enhance
and engage our internal team, donors and volunteer base,” said
Jennifer Sampson, McDermott-Templeton President and CEO of
United Way of Metropolitan Dallas. "We can’t rely solely on the
traditional donor base. Digital allows charities to efficiently
reach a new generation of donors. Our goal is to mobilize the North
Texas community – using digital tools to connect casual observers
to United Way's cause, and engage them as volunteers who ultimately
become donors.”
Having data in a single platform will help UWMD analyze and
segment data to personalize the right experience at the right
time for the right individual. This will help ensure that the
funds UWMD receives from companies and individuals have more reach
and impact across the community, impacting lives on a larger
scale.
Internally, the project has also helped propel a stronger
teaming culture for UWMD. Before this project, departments like
Finance, Resource Development, Community Impact or Marketing
operated independently. Each department used its own systems and
technology for individual purposes. By using the Salesforce
Platform and with Accenture’s management of the deliverables, there
is now an effective cross-pollination within the organization. As a
result, UWMD has become more unified and operates as a stronger
team. With the baseline back office system in place, UWMD can now
accelerate customer-facing capabilities across marketing
channels.
This cloud transformation project lays the foundation for a
long-term digital strategy to create deeper engagement and foster
richer relationships with the organization's donors and community
in Dallas. The additional resources gained and more collaborative
internal culture supported by better tools will now enable the UWMD
to focus on more effective ways to reach new audiences.
In approximately one year, Accenture has transformed UWMD’s
operations with early results, such as:
- Reduction in workload for critical
operations, including the replacement of manual processes typically
performed with paper forms/spreadsheets and automation of donor
acknowledgement letters
- Improved view of donor and prospect
data in a single platform in order to better analyze data for
reaching a wider audience and convert prospects into volunteers and
donors and using more mobile and social capabilities for deeper
community engagement
- Tighter integration across its business
units from automated workflows for processing donations
UWMD selected the Salesforce.org Nonprofit Success Pack, a suite
of cloud-based tools specifically designed for charitable
organizations, with Marketing Cloud-powered capabilities and the
ability to create customized functionality for pledge processing
and payouts. UWMD now can activate core capabilities, such as one
source of truth for data, workflow automation and security and
governance across key groups, such as Gift & Record Management,
Customer Relationship Management, Marketing, Pledge Processing, and
Accounting among others.
“Like many of Accenture’s global clients, United Way of
Metropolitan Dallas is transforming the way it works to better
serve our community,” said Jorge Corral, office managing director
at Accenture Dallas. “I am proud that Accenture has been able to
play a role in helping United Way fulfill its mission to change
lives forever in North Texas.”
Accenture was tasked with enhancing donor and prospect
relationship management, streamlining end-to-end processes by
eliminating manual processes where possible, and storing one
version of truth for donors, prospects, and other key data. The
completion of this project means greater efficiencies and
visibility for United Way to manage its core operations, which in
turn increases the organization’s community impact.
"United Way of Dallas is undergoing an incredible digital
transformation to better connect everything that matters on a
single platform," said Lori Freeman, Vice President, Nonprofit
Industry Solutions and Strategy at Salesforce.org. "By using
Salesforce technology and through our partnership, United Way of
Dallas can engage with their community in a more meaningful
way."
“United Way has achieved incredible efficiency by moving to the
Salesforce Platform, and the benefits will be reaped by both their
team and the community they serve," said Jody Hamlett, President
and CEO at Configero. "This is just the beginning though, and the
team is proactively looking for opportunities to add new
functionality and features to their Salesforce environment.
Embracing one platform and going ‘all in’ on Salesforce unlocks
possibilities for innovation that we are really excited about
pursuing with them."
Accenture is a leader in helping organizations move to the cloud
to take advantage of a new era of service delivery and flexibility,
where applications, infrastructure and business processes are
brought together and delivered as-a-Service. Accenture’s Cloud
First agenda offers comprehensive, industry-focused cloud services
including strategy, implementation, migration and managed services,
and assets including the Accenture Cloud Platform that can drive
broader transformational programs for clients. Accenture has worked
on more than 20,000 cloud computing projects for clients, including
three-quarters of the Fortune Global 100, and has more than 44,000
professionals trained in cloud computing. The company has been
innovating in cloud technology for over a decade and holds more
than 200 granted patents and pending applications across its global
cloud portfolio.
About United Way of Metropolitan Dallas
United Way of Metropolitan Dallas is a
community-based non-profit organization that Treats 360
degrees of Need™. For over 90 years, we have brought people and
resources together to fight complex social problems by surrounding
North Texas with efficient, impactful solutions. Since 2011, we’ve
invested more than $147M in 200+ local programs that tackle issues
across health, education and income; the essential components of a
thriving community. We encourage North Texans to get involved by
giving, volunteering or advocating and helping lift up those in
need now and in the future. United, we help those who want to do
good, do great. Learn more at UnitedWayDallas.org.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
425,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
About Configero
Founded in 2009 and headquartered in Atlanta, GA,
Configero is a certified Salesforce.com Cloud Alliance Partner,
offering expert consulting services and cloud applications to
maximize investments in CRM. Configero provides companies with a
full-lifecycle approach to CRM, ensuring results for every
department Salesforce touches from sales and marketing to
operations and finance. With certified delivery resources
throughout the United States, Configero has delivered some of the
most successful, innovative cloud deployments for companies across
the globe and is one of few cloud consulting providers dedicated to
building a roadmap to results and success.
Salesforce, Salesforce.org and others are among the trademarks
of salesforce.com, inc.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171213005074/en/
AccentureMylissa Tsai,
917-452-9729mylissa.tsai@accenture.comorConfigeroAndrea Tarrell,
530-307-0534andrea.tarrell@configero.comorUnited Way of
Metropolitan DallasTony Fay, 972-273-0794tony@tonyfaypr.com
Accenture (NYSE:ACN)
Historical Stock Chart
From Apr 2024 to May 2024
Accenture (NYSE:ACN)
Historical Stock Chart
From May 2023 to May 2024