Accenture & Microsoft Collaborate to Provide Digital Platform to Support Camera Nazionale Della Moda Italiana’s Milan Digit...
July 14 2020 - 10:35AM
Business Wire
The digital hub reimagines the Milan Fashion
Week experience, using innovative technologies to support the
Italian fashion industry
Accenture (NYSE: ACN) and Microsoft have teamed to develop and
deliver a digital platform to support Camera Nazionale Della Moda
Italiana’s (CNMI) first-ever Milan Digital Fashion Week, which goes
live today. The platform will digitize key moments of Milan Fashion
Week, helping to sustain the sales campaign ecosystem, and maintain
core industry relationships in an effort to address the challenges
presented by the current market environment.
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Accenture and Microsoft provide digital
platform to support Milan Digital Fashion Week (Photo: Business
Wire)
Fashion brands, emerging designers and industry professionals
can use the digital hub to interact with buyers, media, influencers
and consumers from anywhere in the world through an engaging,
multi-channel experience that includes chats, videoconferences,
bots, holograms and completely virtual spaces.
Accenture Interactive designed and developed the digital
experience and the Accenture Microsoft Business Group built and
implemented the innovative technology platform. Microsoft deployed
its cloud and artificial intelligence solutions and expertise,
envisaging and supporting the development of the digital hub.
“For the first time in its history, CNMI is experimenting with a
highly innovative formula through a live digital platform to tell
the story of Italian fashion. We are very happy with our
collaboration with two large companies such as Accenture and
Microsoft for the creation of this innovative digital platform,”
said Carlo Capasa, Chairman of CNMI. “Today we are presenting a
revolutionary project that will open Milan Fashion Week up to a
broader audience of non-professionals: a demographic composed of
younger generations that consume fashion via images and to whom
CNMI has assumed the role as Fashion Translator with the aim of
conveying the creativity and culture that emanates from the Italian
fashion world.”
The platform is organized in three layers: 1) a fashion content
hub for live streaming of fashion shows, virtual catwalks and other
industry-related events and roundtables; 2) a virtual showroom
system, showcasing digital catalogues and ambience virtualization,
as well as providing dedicated support to manage ordering
processes; 3) and finally, a data-driven insights platform,
accessible to professionals, to obtain business insights from
people’s interaction with brands, events and content.
“Bringing together Accenture talent and drawing on our
technology and industry experience, as well as our close
relationship with Microsoft, the digital platform is an innovative
way to help CNMI address today’s unique circumstances,” said
Alessandro Zanotti, managing director, Accenture Interactive. “This
platform enables fashion industry stakeholders – from brands and
buyers to trendsetters – to come together to experience the magic
of Milan Fashion Week in a new, digital way.”
The hub integrates solutions for the complete management of the
customer journey, using the Microsoft Teams collaboration and
communication platform and Dynamics 365 Customer Relationship
Management features, including the possibility for brands to
develop customized apps and virtual agents through Microsoft Power
Platform.
The solution was delivered in collaboration with Avanade and
relies on Accenture and Microsoft’s rich partner ecosystem.
Customer-centric digital experience platform provider Episerver, a
leader in the Gartner Magic Quadrant for Digital Experience
Platforms, was chosen for its ability to manage both content and
commerce.
Luba Manolova, director, Business Group Lead Microsoft 365 &
CyberSecurity Microsoft Italia, said, “Now more than ever, it is
essential to look at new technologies as an opportunity to drive
positive change. The fashion world represents one of the country's
flagships and by making available our cloud platforms, digital
expertise and ecosystem of Partners/ISVs we mean to support this
strategic industry in its recovery. Thanks to platforms like
Microsoft Teams that help us to communicate and collaborate in a
secure and compliant way, enhanced by cloud technologies and AI, we
can design innovative digital experiences that will establish
long-term benefits for the fashion industry, and help to guide us
to develop new sustainable business models that will boost
Made-in-Italy brands economic and social power. We are delighted to
have the opportunity to lead innovation and support CNMI in its
evolution journey together with Accenture, digitally empowering not
only well-known fashion brands, but also emerging designers and
professionals involved in such a strategic event as Milan Fashion
Week, contributing to the growth and the digital transformation of
the Italian fashion industry.”
The platform integrates with solutions already in use by Italian
fashion companies and is intended to evolve to meet emerging needs
of the sector by providing new functionalities. In the long term,
the entire value chain will benefit by being able to build and
expand the project, digitizing increasingly sophisticated
activities such as the design and selection of materials. This can
help reduce the environmental impact of operations and make
processes more efficient, ensuring healthier and more sustainable
rhythms to the seasonal cycles of fashion.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services in strategy and consulting,
interactive, technology and operations, with digital capabilities
across all of these services. We combine unmatched experience and
specialized capabilities across more than 40 industries – powered
by the world’s largest network of Advanced Technology and
Intelligent Operations centers. With 513,000 people serving clients
in more than 120 countries, Accenture brings continuous innovation
to help clients improve their performance and create lasting value
across their enterprises. Visit us at www.accenture.com.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
Copyright © 2020 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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Hannah Unkefer Accenture +1 206 839 2172
hannah.m.unkefer@accenture.com
Accenture in Italy accenture.stampa@accenture.com +39 331
6989467
Microsoft Italy www.microsoft.com/italy/stampa
msstampa@microsoft.com
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