Baxter Announces Mission and Logo for Proposed Kidney Care Company Vantive
May 15 2024 - 1:00PM
Business Wire
Baxter International Inc. (NYSE:BAX), a global medtech leader,
announced today the mission and logo for its proposed kidney care
and acute therapies company, to be named Vantive.
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Baxter announced the mission and logo for
its proposed kidney care and acute therapies company, to be named
Vantive. (Graphic: Business Wire)
The Vantive mission, Extending Lives, Expanding Possibilities,
will guide and inspire the proposed company, which will focus on
vital organ therapies for acute and chronic kidney diseases and
beyond. This larger purpose will drive Vantive employees to
passionately develop solutions that meet the very human and often
very individual needs of clinicians and patients, always striving
to shape a better healthcare experience.
The Vantive logo includes a “V” motif divided into three parts
to represent the innovative therapies, digital solutions, and
advanced services the company delivers. The logo is depicted in the
color plum, leveraging the stability and trustworthiness of blue,
Baxter’s primary brand color, combined with the energy and boldness
of red.
“With the reveal of our mission and logo, we have reached
another critical milestone in our journey to establish Vantive.
From our legacy as a pioneer in kidney care to our position as a
market leader in chronic and acute therapies, we maintain a unique
vantage point to help fulfill the pivotal needs of today’s
clinicians and patients,” said Chris Toth, executive vice president
and group president, Kidney Care at Baxter, who is to serve as
chief executive officer of Vantive upon separation.
Vantive will carry forward Baxter’s nearly 70-year legacy as a
pioneer and leader in kidney care and vital organ support
therapies. The company will continue to serve as a trusted partner
to providers and clinicians around the world, focusing on improving
outcomes for the more than one million patients it serves annually
in more than 70 countries.
Baxter announced in 2023 plans to create a new Kidney Care
company from its Renal Care and Acute Therapies businesses. The new
Vantive branding will come into effect when the separation occurs,
which is currently expected in the second half of 2024, via either
a sale to a private equity investor or a spinoff into a publicly
traded company.
Until completion of the proposed separation, the Kidney Care
business will continue to operate as Baxter. Read more about the
proposed Kidney Care separation here.
About Baxter
Every day, millions of patients, caregivers and healthcare
providers rely on Baxter’s leading portfolio of diagnostic,
critical care, kidney care, nutrition, hospital and surgical
products used across patient homes, hospitals, physician offices
and other sites of care. For more than 90 years, we’ve been
operating at the critical intersection where innovations that save
and sustain lives meet the healthcare providers who make it happen.
With products, digital health solutions and therapies available in
more than 100 countries, Baxter’s employees worldwide are now
building upon the company’s rich heritage of medical breakthroughs
to advance the next generation of transformative healthcare
innovations. To learn more, visit www.baxter.com and follow us on
X/Twitter, LinkedIn and Facebook.
This release includes forward-looking statements concerning the
company’s planned separation of its Kidney Care business, related
timing and anticipated benefits. These forward-looking statements
are based on assumptions about many important factors, including
the following, which could cause actual results to differ
materially from those in the forward-looking statements: the
company’s ability to execute and complete the proposed separation;
the timing for the proposed separation; the ability to satisfy the
conditions to the proposed separation; and other risks identified
in Baxter’s most recent filings on Form 10-K and Form 10-Q and
other SEC filings, all of which are available on Baxter’s website.
Baxter does not undertake to update its forward-looking statements
unless otherwise required by the federal securities laws.
Baxter and Vantive are trademarks of Baxter International Inc.
or its subsidiaries.
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version on businesswire.com: https://www.businesswire.com/news/home/20240515943576/en/
Media Contact Mo Tracy, (224) 554-9270
media@baxter.com
Investor Contact Clare Trachtman, (224) 948-3020
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