NEW YORK, March 1, 2019 /PRNewswire/ -- CBS
Corporation (NYSE: CBS and CBS.A) today announced a strategic
relationship with Canvs, the leading consumer insights platform
that leverages proprietary artificial intelligence (AI) to help
businesses unlock insights from everyday language. CBS, which
operates the most-watched television network in the U.S. and owns
one of the world's largest libraries of entertainment content, will
integrate Canvs Surveys, the only AI-powered topical and emotional
analysis platform to automate the coding of open-ended responses to
survey questions.
The partnership represents a paradigm shift in how research
about shows, characters, plot lines and other topics is performed.
CBS Television City Research Center, the company's world-class
consumer research and analytics facility in Las Vegas, currently conducts over 6,000
individual surveys during pilot-testing alone. The integration
enables CBS to replace the traditionally time-consuming hand-coding
of survey responses with the lightning speed of automation, a move
that increases the number of insights that can be obtained and
opens up the ability to contextualize survey responses in an
unprecedented fashion.
According to Radha Subramanyam,
Chief Research and Analytics Officer at CBS Television, the
integration will unlock new capabilities surrounding audience
insights. "Working with Canvs' AI platform helps us speed up our
research processes and gain more accurate measures about viewers,
while also allowing us to dimensionalize and contextualize survey
insights in new and valuable ways," she says.
Using Canvs Surveys, CBS can now more meaningfully understand
how its audiences think and feel about content so it can accurately
measure the efficacy of ads and benchmark future programs'
successes. These insights will help the entire organization advance
its holistic understanding of CBS viewers' perceptions about
network content, across linear, digital and social.
"CBS's investment in our AI-driven platform is an investment in
better understanding how people feel and what they think about,"
said Jared Feldman, Founder and CEO
of Canvs. "We're thrilled to help CBS utilize those findings to
make more informed decisions about entertainment and advertising
experiences."
Canvs Surveys is the latest flagship product from Canvs, which
is centered around measuring and understanding audience behavior.
Its advanced ontology, which is based on the analysis of trillions
of words, phrases, and expressions over time, enables researchers
to ask better questions, extract meaningful signals, and tell
stories that transform insights into action.
To learn more about Canvs Surveys, visit
https://www.canvs.ai/canvs-surveys.
About CBS Corporation: CBS Corporation is a mass media
company that creates and distributes industry-leading content
across a variety of platforms to audiences around the world. The
company has businesses within origins that date back to the dawn of
the broadcasting age as well as new ventures that operate on the
leading edge of media. CBS owns the most-watched television network
in the U.S. and one of the world's largest libraries of
entertainment content, making its brand — "the Eye" — one of the
most recognized in business. The Company's operations span
virtually every field of media and entertainment, including cable,
publishing, local TV, film, and interactive and socially
responsible media. CBS' businesses include CBS Television Network,
The CW, Network 10 Australia, CBS Television Studios, CBS Studios
International, CBS Television Distribution, CBS Consumer Products,
CBS Home Entertainment, CBS Interactive, CBS Films, Showtime
Networks, CBS Sports Network, Pop, Smithsonian Networks, Simon
& Schuster, CBS Television Stations, CBS EcoMedia, and CBS
Experiences
About Canvs: Canvs is the industry standard in
advancing how companies understand how people are responding to
their content. The company uses patented semantic AI and machine
learning systems to understand how people feel, why they feel that
way, and the business impact created for brands, agencies, and
media companies. Organizations including Comcast, Fox, Turner and
Sony Pictures use Canvs daily to create research efficiencies,
unlock authentic marketing opportunities and increase revenue by
enabling emotions to be used as a currency in business-critical
media decisions. The company is also an official Facebook Media
Solutions Measurement partner and has a strategic relationship with
Nielsen as the sole provider of qualitative insights. For more
information, please watch.
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SOURCE Canvs