Clear Channel Airports Wins 5-Year Renewal with Tallahassee International Airport (TLH) for Innovative Media Makeover
December 18 2018 - 7:00AM
Business Wire
State-of-the Art Media Program Will Help Brands Engage with
over 730K Passengers Annually as the Airport Paces for Record
Growth in 2018
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor (CCO) (NYSE:CCO), and an indirect subsidiary of iHeartMedia
Inc., today announced it was awarded a five-year contract expansion
with Tallahassee International Airport (TLH). The new partnership
began December 1, 2018 and media upgrades begin mid-March 2019.
Clear Channel Airports has been the media provider for TLH since
1999.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181218005115/en/
The new digital walls at TLH at arrivals
and baggage claim will be the first of its kind in an airport this
size. (Photo: Business Wire)
Tallahassee International Airport has experienced a 12 percent
year-over-year growth in passenger traffic, reaching over 730K. Its
annualized passenger traffic has increased for seven consecutive
months so far in 2018.
The airport was recently named the Commercial Service Airport of
the Year by the Florida Department of Transportation and the
Federal Aviation Administration delivered TLH a rare perfect
score during the airport's safety inspection. The airport is
currently in the midst of a more than $50 million makeover to
enhance the airport's service level and efficiency, which includes
an international passenger processing facility to enable flying
abroad. The city is home to major industries including
education, food processing, government, lumber and
printing/publishing.
The new media network at TLH will create a captivating digital
network for advertisers to connect and engage with leisure
travelers, frequent business travelers and residents. The new
digital walls at arrivals and baggage claim will be the first of
its kind in an airport the size of TLH. Some of the key details of
the new program are as follows:
- Two (2) LED video walls;
- Two (2) double-sided tension fabric
displays;
- Four (4) single-sided tension fabric
displays; and
- One (1) glass cling.
“As Florida’s capital continues strong economic growth,
Tallahassee International Airport is increasingly becoming a
strategic choice for brands to activate their advertising campaigns
to reach the growing and diverse passenger traffic at the airport,”
said Morten Gotterup, President, Clear Channel Airports. “We’ve
been TLH’s advertising partner now for almost 20 years, and we look
forward to working side by side with their dedicated team to
implement a state of the art, cutting edge advertising network to
help brands tell their stories in new and innovative ways.”
In addition, a recent Nielsen study shows airport
advertising offers consumers a great opportunity to absorb and
respond to brand messaging. According to the study, frequent flyers
are highly responsive to airport advertising, with 80% noticing the
media and 42% taking action that includes visiting a website, going
to a store or learning more about a product/brand/service. Nineteen
percent of frequent flyers bought a product they saw advertised at
the airport. Additionally, airport campaigns are a significant
driver of foot traffic, with 84% of frequent fliers likely to visit
a restaurant, 50% likely to visit a clothing/accessories/jewelry
store and 41% likely to visit a consumer electronics store.
About Clear Channel AirportsDedicated to airport
advertising for close to 45 years, Clear Channel Airports is the
premier innovator of contemporary display concepts. The Company, a
brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of
the world's largest outdoor advertising companies, currently
operates more than 270 airport programs across the globe and has a
presence in 28 of the top 50 U.S. markets with major airports. More
information can be found on Clear Channel Airports and Clear
Channel Outdoor by
visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
Follow & Like:LinkedInTwitterInstagramFacebookRead our
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version on businesswire.com: https://www.businesswire.com/news/home/20181218005115/en/
Wendy
Weatherfordwendyweatherford@clearchannel.com212.812.0081
Clear Channel Outdoor (NYSE:CCO)
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