DENVER, Aug. 1, 2018 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) experienced its highest recorded digital
sales day in company history thanks to its National Avocado Day
promotion. Demand for the free guacamole offer drove digital sales
up nearly 60 percent, leading to Chipotle's biggest summer sales
day ever.
"We were blown away by the excitement around our free guacamole
offer," said Chris Brandt, chief
marketing officer at Chipotle. "Demand was so high, our app and
online store were flooded with orders, resulting in our biggest
summer sales day to date. Breaking this record also broke the
internet, so we want to make sure everyone can take advantage of
our offer by joining us today for more free guac."
In addition to being Chipotle's biggest summer sales day and
record breaking for internet sales, it also generated more, new app
downloads than on any other single day. And, almost 700,000
avocados were used to meet customer demand, which is almost 200,000
more than an average day.
As a thank you to fans, Chipotle is extending yesterday's
promotion and offering free guacamole today with the purchase of
any entrée, while supplies last. The offer is valid on online and
app purchases only, has a limit of one per customer, and may not be
combined with other coupons, promotions or special offers.
Additional terms may apply; void where prohibited.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without added colors, flavors or other
additives. Chipotle had more than 2,450 restaurants as of
June 30, 2018 in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants.
With more than 70,000 employees passionate about providing a great
guest experience, Chipotle is a longtime leader and innovator in
the food industry. Chipotle is committed to making its food more
accessible to everyone while continuing to be a brand with a
demonstrated purpose as it leads the way in digital, technology and
sustainable business practices. Steve
Ells, founder and executive chairman, first opened Chipotle
starting with a single restaurant in Denver, Colorado in 1993. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
View original content with
multimedia:http://www.prnewswire.com/news-releases/holy-guacamole-chipotle-avocado-day-promotion-smashes-records-300690345.html
SOURCE Chipotle Mexican Grill