Introducing The 19th Hole with Blade and
Bow, A New Campaign Inviting
Golfers of All Skill Levels to Ace their 18 Holes and Celebrate
their 19th
LOUISVILLE, Ky., March 19,
2024 /PRNewswire/ -- Today, Blade and Bow Kentucky
Straight Bourbon Whiskey announced The 19th Hole with Blade and
Bow, a nationwide campaign
providing golfers with bespoke tools and tips to improve their
game, including expert techniques on the links and the perfect
whiskey to refine their celebrations on the 19th hole. The brand
has teamed up with pro golfer and bourbon-lover Wyndham Clark on a content series launching on
social and digital this spring, captured by golf photographer
Matt Hahn and videographer
Jason Jahnke. Together, Clark
and Blade and Bow will also launch
a nationwide sweepstakes later in 2024, giving golfers the chance
to join him on the course for a private round of golf followed by a
celebratory round of Blade and Bow
cocktails at the clubhouse.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9256851-blade-and-bow-partnership-with-professional-golfer-wyndham-clark/
"I'm excited to represent the parallel values of artistry and
technique between golf culture and the craftsmanship of Blade and
Bow's premium bourbon," said
Clark. "The distillation of a quality whiskey requires the same
discipline, determination and sportsmanship required to reach a
professional level as an athlete. But what is equally as important
is responsibly celebrating the wins and reflecting upon the losses,
post-game, in the clubhouse, with the bespoke Blade and
Bow hospitality that makes rounds
anything but ordinary."
This campaign celebrates the intertwined heritages of golf and
bourbon, offering enthusiasts the opportunity to elevate their
experience on and off the green with the luxury surroundings,
premier service, great company and signature bourbon cocktails that
make Blade and Bow the leader of
the clubhouse.
Known for his power off the tee and his finesse around the
greens, Clark's pursuit of quality in his golf game also mirrors
the meticulous creation of a whiskey like Blade and Bow. Distilled with a time-honored technique
referred to as the Solera process, Blade and Bow is crafted with a unique approach to aging
and blending that preserves the heritage of the historic
Stitzel-Weller Distillery by blending bourbons of various ages
within every bottle. Beyond the shared characteristics required to
craft our whiskey and hone his pro golf skills, like many golfers,
Wyndham celebrates his victories in moderation on the 19th hole,
where Blade and Bow neat pours and
cocktails are staples.
"At Blade and Bow, we're
passionate about the legacy of enjoying a bourbon cocktail at the
19th hole," said Meghan Redler,
Brand Manager for Blade and Bow at
DIAGEO. "It's more than just a drink; it's a tradition, a moment of
fellowship after the game, and a testament to the timeless
connection between our whiskey and the golfing spirit. With this
campaign and our new partners, we aim to elevate that experience
even further."
Blade and Bow is also teaming
up with additional pros in the space, including RoboGolfPro®, a
revolutionary robotic swing training system, to provide an
innovative resource that can help golfers take their games to the
next level. To bring new competencies to a broader audience of
golfers, Blade and Bow will host
Swing Sessions at courses across the country in collaboration with
RoboGolfPro® this spring and summer. The first-of-its kind tech
observes golfers' swings and measures a performance baseline using
FullSwin KIT Launch Monitor. Then - taking physical abilities and
swing tendencies (good and bad) into account - the
RoboGolfPro® is programmed to each golfer's personalized
perfect swing. From there, the athlete holds the club while the
swing motion is performed by the machine, allowing the golfer to
feel their ideal swing motion and develop muscle memory, leading to
fast development.
"Blade and Bow's commitment to
enhancing the golfing experience extends beyond the clubhouse, and
we're excited to collaborate with them to bring this training
opportunity to both experienced and novice golfers," said
Scot W.R. Nei,
RoboGolfPro® Founder and Trainer. "Together, we'll provide a
tangible tool to players of all skill levels, along with a
delicious whiskey to refine their post-green experience during 19th
hole celebrations."
With a commitment to excellence in both the craft of whiskey and
the game of golf, Blade and Bow is
dedicated to creating educational and unforgettable moments for
whiskey- and golf-lovers alike. For more information on Blade and
Bow, visit
https://www.bladeandbowwhiskey.com/.
PLEASE SIP RESPONSIBLY.
BLADE AND BOW KENTUCKY STRAIGHT
BOURBON WHISKEY, 45.5% ALC./VOL. STITZEL-WELLER DISTILLING
CO., LOUISVILLE, KY.
ABOUT BLADE AND BOW
The Blade and Bow story began with the founding of the
legendary Stitzel-Weller Distillery in 1935, a Louisville icon and home to the fathers and
iconic brands of the bourbon category. With a commitment to
craftsmanship and artistry, Stitzel-Weller Distillery reimagined
what Kentucky Bourbon could be until distilling stopped in 1992. On
the door of the Stitzel-Weller Distillery in Louisville, Kentucky, hung five brass keys,
which is how this Blade and Bow
bourbon name came to be.
Blade and Bow Kentucky Straight Bourbon Whiskey is crafted
through a unique aging and blending process by blending bourbon of
various ages to preserve the Stitzel-Weller Distillery into every
bottle. The aromatic brightness of the young shines through the
rich character and structure of the older liquid to ensure the
union of ages is present in each bottle. With subtle notes of fresh
fruit that includes hints of dried apricot, ripe pear, and a sweet
roasted grain, the finish has notes of charred oak and warm winter
spices.
PRODUCT INFORMATION
ABV: 45.5%
MSRP: $49.99
ABOUT DIAGEO
DIAGEO is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow on Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
ABOUT WYNDHAM CLARK
Born and raised in Denver,
Colorado, Wyndham got an early start golfing at the age of 3
when his mom brought him to the driving range – he instantly fell
in love with the game. By the age of 6, Wyndham had his first
hole-in-one; by the age of 8, he got his first tournament win.
Wyndham sustained success throughout his amateur and collegiate
career culminating in a Pac-12 Title and Player of the Year award
in 2017. He then quickly ascended to the PGA Tour shortly after
graduating college in 2017. He broke through on the PGA Tour during
his 2022-23 Season, which elevated him to the top of Golf's elite
with his First Major Win at the 2023 U.S. Open. He has since
followed up that success with a recent victory and course record at
the AT&T Pebble Beach Pro-Am this past February, which has
raised him to the #5 ranked golfer in the Official World Golf
Rankings. He now has his sights set on more victories and becoming
the #1 ranked player in the World.
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SOURCE DIAGEO