Over 1300 U.S. retail locations will host
midnight openings tonight celebrating array of new Star Wars: The
Last Jedi products with tech toys front and center
As the global Force Friday II celebration kicks off around the
world, fans in Australia were the first to officially unveil a new
dark side character from the upcoming Star Wars: The Last Jedi
film, named BB-9E.
This Smart News Release features multimedia.
View the full release here:
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SYDNEY, AUSTRALIA - AUGUST 31: Sydney,
Australia – Sept. 1 – Dennis Wong holding the Sphero BB-9E. He was
among the very first fans to meet the new Star Wars: The Last Jedi
character BB-9E at midnight retail events in Sydney, Australia as
Force Friday II gets underway around the world in celebration of
the launch of the new product line for Star Wars: The Last Jedi.
BB-9E is one of the dark, gleaming BB astromech units of the First
Order featured in the upcoming theatrical release, as well as
through the range of new products launching globally today. (Photo
by Brendon Thorne/Getty Images for Disney Consumer Products and
Interactive Media)
Stores across Australia opened their doors at midnight to
welcome fans seeking new Star Wars: The Last Jedi products, and
attendees got to meet BB-9E in both AR and toy form to share with
other fans via social media.
This new droid, part of the astromech unit of the First Order
that keep their starships and machinery operational, is featured
across the Star Wars: The Last Jedi product lines, and can also be
viewed in life-size AR form at participating retail locations
hosting the Find the Force pop-up AR treasure hunt. Using the Find
the Force feature in the Star Wars App, fans will be able to unlock
an AR version of BB-9E on day one of the three-day initiative
(Sept. 1-3), while getting a first look at the new Star Wars: The
Last Jedi toys, collectibles, books, comics, apparel, home décor
and more.
“Since Star Wars became a cultural phenomenon 40 years ago,
consumer products have been a critical part of the fan experience,
helping to introduce new audiences to the franchise’s rich stories
and characters. Technology-powered storytelling is at the core of
the Star Wars: The Last Jedi product line, and will
immerse fans in the Star Wars universe like never before,” comments
Jimmy Pitaro, Chairman of Disney Consumer Products and Interactive
Media.
Fans will get their first chance to take home products inspired
by Star Wars: The Last Jedi over the Force Friday II weekend. The
new line is Star Wars’ most innovative yet, infusing technology to
allow fans to experience the franchise in whole new ways. Key
technology-led products include:
Force Link Starter Set + Figures, Vehicles & Playset by
Hasbro: Hasbro's new Force Link technology combines wearable
tech with the beloved characters and vehicles from the Star Wars
saga to deliver a play experience that brings Star Wars stories to
life like never before. The Force Link technology unlocks an
extensive collection of sounds, phrases and lights with over 30
compatible figures, vehicles, and playsets at launch. Starter Set
Price: $24.99 USD
R2-D2 and BB-9E App-Enabled Droids by
Sphero: Controlled with a smart device, you can drive
these droids, watch Star Wars films together, explore
holographic simulations and more. Price: $179.99 (R2-D2),
$149.99 (BB-9E) USD
Droid Inventor Kit by littleBits: Kids can create their
own droid and bring it to life using littleBits electronic Bits and
a smart device. With the droid Inventor app, they’ll give their
droid new abilities and take it on 16+ missions. Then they’ll
level-up their inventor skills, reconfiguring parts to design any
droid they can dream up. The kit comes with everything kids need to
create and customize a droid straight out of the box. Initial
configuration is easy with step-by-step video instructions to
create their droid, then control it in Drive mode, Self Navigation
Mode, Force Mode, and more. After mastering these skills, kids
continue on to challenges that spark creativity and get them
inventing brand-new droids. Price: $99.95 USD
Star Wars Jedi Challenges: A new augmented reality
Star Wars product that allows fans to experience Star Wars in ways
never before possible. Jedi Challenges features a
smartphone-powered Lenovo Mirage AR headset, Lightsaber Controller,
and hours of Star Wars gameplay. With this product, players train
to perfect their lightsaber skills by taking on some of the most
menacing villains the dark side has to offer, command armies in
combat missions to defeat the Empire, and outwit their opponents in
Holochess, all in augmented reality. Jedi Challenges is compatible
with both Android phones and iPhones, will be available this
holiday season and is available for pre-order now for $199.99 at
Best Buy and Lenovo online.
Star Wars Battle Drones by Propel: This year,
Propel revolutionizes its Collector’s edition Star Wars Drones with
its new Flight Training app. Players will learn how to fly a drone
virtually in the Star Wars universe via Bluetooth. As beginner
pilots use Propel’s Flight Training app, they will begin their
journey in flight simulator mode: this experience uses 34 training
missions to teach beginner pilots to fly like pros. An additional
feature of the app is its Live Battle mode, where pilots are able
to connect and battle with other Star Wars drone pilots in
multiplayer battles, inspired by missions and battles from the Star
Wars movies. Price: $179 USD
New Star Wars products as well as the Find the Force AR
experience can be found around the world at mass and specialty
retailers, such as Amazon.com, Kohl’s, Target, Toys “R” Us and
Walmart, as well as Disney Store and disneystore.com.
More Star Wars: The Last Jedi product information and photos can
be found here. To access video and photo highlights from midnight
retail events as they happen around the world, please visit:
https://www.epk.tv/view/#/campaign/star-wars-force-friday/
Star Wars fans have already begun posting photos and videos of
their Force Friday II experiences, including revealing the new
BB-9E droid. Fans in select global markets who use the hashtags
#FindtheForce and #Sweepstakes when they post photos or videos
featuring Find the Force AR characters on Twitter or Instagram
through the Force Friday II weekend can participate in a
sweepstakes for the chance to win the ultimate fan experience:
tickets to the Star Wars: The Last Jedi premiere in December.*
More information, participating retailers and instructional
materials are available at www.starwars.com/findtheforce.
Star Wars: The Last Jedi opens in U.S. theaters on
December 15, 2017.
* NO PURCHASE NECESSARY. Enter sweepstakes between August
31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British
Summer Time (“BST”) and September 4, 2017 at 2:59 a.m.
PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C.,
Canada (excluding Quebec), Australia, United Kingdom, Republic of
Ireland, France, South Korea and Chile who are 18+ or the age of
majority in their place of residence, whichever is older. Limit 15
entries per person. There is 1 Grand Prize available to be won
(ARV: $5754 (AUD)) and 50 Second Prizes to be won. GRAND PRIZE
WINNER MUST TRAVEL TO LOS ANGELES, CALIFORNIA, USA ON OR ABOUT
DECEMBER 12, 2017. Visit http://au.starwars.com/findtheforce
for Official Rules including details on how to enter, additional
eligibility requirements, prize descriptions and limitations. Void
where prohibited. Sponsor is The Walt Disney Company (Australia)
Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141,
Australia; Second Prize is a Star Wars prize pack valued at $422
(AUD); draw held on September 6, 2017 at the offices of Thomson
Geer, Level 25, 1 O'Connell Street, Sydney, New South Wales 2000
Australia; winners notified by September 8, 2017 and winners
details published in The Australian newspaper by September 13,
2017; authorized under NSW Permit No. LTPS/17/17058, ACT Permit No.
ACT TP 17/01653 and SA Permit No. T17/1556.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises four main lines of business: Global
Licensing, Disney Retail, Publishing and Digital Media, and Games,
Apps, and Labs. The segment is home to world-class teams of app and
game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and
technologists who inspire imaginations and bring the magic of
Disney into the daily lives of families and fans around the
world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company’s activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises.
Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, STAR WARS and related properties are trademarks
and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm
Ltd.
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version on businesswire.com: http://www.businesswire.com/news/home/20170831006035/en/
Disney Consumer Products and Interactive MediaJoss
Hastings818-544-0382joss.hastings@disney.comorMonica
Fernandez818-544-0378monica.c.fernandez@disney.com
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