Tara
Davis-Woodhall, Hunter
Woodhall and Haley and Hanna
Cavinder will serve as mentors for the program
PITTSBURGH, Feb. 10,
2025 /PRNewswire/ -- Today, DICK'S Sporting Goods
(NYSE: DKS) announced the expansion of its previously internal
influencer program, the DICK'S Varsity Team. Both DICK'S employees,
whom DICK'S refers to as 'teammates,' and members of the public
with a passion for sports and social media are invited to apply. If
chosen, DICK'S Varsity Team members will work closely with DICK'S
Sporting Goods and its top brands to create original social media
content and share it across their platforms.
"The DICK'S Varsity Team program and its talented content
creators far exceeded our expectations over the past couple of
years," said Mark Rooks, VP of
Creative, Entertainment & Sponsorships at DICK'S Sporting
Goods. "The program's continued success and the growing demand for
authentic, first-person social content are the reasons we're
excited to expand the Varsity Team outside the walls of DICK'S
Sporting Goods and bring together a new roster of sports-focused
creators."
Under the mentorship of Tara
Davis-Woodhall, Hunter
Woodhall and Haley and Hanna
Cavinder – four athletes known for both their athletic
abilities and social media prowess – the 2025 DICK'S Varsity Team
will receive:
- A paid contract for creating content and posting to their
social media channels
- A DICK'S gift card each month to purchase product to feature in
their social content
- The opportunity to be featured on DICK'S social media channels,
website, brand videos and photoshoots, in-store signage and
more
- Early access to select product launches, VIP events, celebrity
appearances and more
- Insights from top-tier content creators, industry experts and
monthly learning sessions with the DICK'S influencer team and their
influencer marketing agency, Fohr
"Sharing my sport online has allowed me to become a better
athlete, that's why I'm so excited to be a Team Captain for the
DICK'S Varsity Team," said Hunter
Woodhall, Paralympic gold medalist, Track & Field
Athlete. "I believe sport has the power to change the world, and I
want to help these athletes achieve their dreams."
"Sports have changed my life and taken me to places I once only
dreamed of," said Tara
Davis-Woodhall, Olympic gold medalist, Track & Field
Athlete. "I'm excited to partner with DICK'S, serve as a Team
Captain for their Varsity Team program, and help share their
mission of supporting athletes on their journeys and telling their
stories."
Since launching as an internal program in 2023, DICK'S Varsity
Team members have created over 1,000 pieces of social media
content, garnering over 38 million impressions, and have been
featured in 10 campaigns for both DICK'S and its national brands,
such as Away, Carhartt, New Balance and Brooks.
The 2025 DICK'S Varsity Team application opens today and closes
on February 27, 2025, at 11:59 p.m. EST. Additional information, including
application criteria and a submission link can be found at
www.dicksvarsityteam.com.
About DICK'S Sporting Goods
DICK'S Sporting Goods
(NYSE: DKS) creates confidence and excitement by inspiring,
supporting and personally equipping all athletes to achieve their
dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer
serves athletes and outdoor enthusiasts in more than 850 DICK'S
Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone!
stores, online, and through the DICK'S mobile app. DICK'S also owns
and operates DICK'S House of Sport and Golf Galaxy Performance
Center, as well as GameChanger, a youth sports mobile platform for
live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving and employment
opportunities can be found on dicks.com, investors.dicks.com,
sportsmatter.org dickssportinggoods.jobs, and on Instagram, TikTok,
Facebook and X.
Media Contact
DICK'S Sporting Goods –
press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods, Inc.
