COLUMBUS, Ohio, July 28, 2016 /PRNewswire/ -- DSW Inc.
(NYSE: DSW), announces the launch of DSW Kids in over 200 stores in
40 states across the country. The retail expansion will include
footwear for kids of all ages from infants and toddlers through
teens. An extension of its successful e-commerce shop, DSW Kids is
now open in over 200 brick and mortar locations. Twenty-one new
stores opening this fall will also offer DSW Kids.
Debbie Ferrée, Vice Chairman and Chief Merchandising Officer
comments, "Consumers have been asking for kids shoes in our stores
for years and we answered with DSW Kids. We are launching
with a full range of footwear starting with infant sizes. Now, the
entire family can meet their footwear needs at DSW!" She
continues, "With so many of our vendors offering children's
footwear, the expansion was comprehensive and seamless – we
offer on average over 210 styles per store and over 2,000 styles
online and with our Buy Online Ship to Store capability the
in-store options seem endless."
DSW Kids makes the shopping experience a family affair.
The expansion launches with its own brand DNA, which marries the
parent logo with the word KIDS and a punch of orange. These
unique in-store sections encourage child-interaction with
instructive shoe sizing islands, complete with fun height measuring
flag poles. Wider, stroller friendly aisles have been
designed to make shopping comfortable for parents and children.
Reflecting the retailer's commitment to offering a broad range
of footwear, merchandise will include over 100 brands for boys and
girls across all footwear categories, from fashion, athletic, to
functional shoes. Additionally, DSW Kids will exclusively
offer fashion footwear at accessible prices with the company's
in-house designed brands Olive & Edie for girls and Max +
Jake for boys, this coming spring.
DSW Kids departments are now open coast to coast with multiple
locations in California,
Florida, Illinois, New
York, Ohio, Texas and Washington among many others. For a full
list of locations for DSW Kids, please visit
http://www.dsw.com.
Kids Directed Giving
DSW is mindful that all kids need shoes. In collaboration with
Soles4Souls, a non-profit enterprise committed to fighting poverty
through the collection and distribution of shoes and clothing, DSW
Kids stores will offer convenient drop boxes where customers can
donate new and gently used kid's shoes through the Soles4Souls
organization.
DSW's Shoe Lovers Care Program also donated a total of
$110,000 in grants to eight
non-profit organizations to bring joy, play, music and adventure
into the lives of children in need. For more information, please
visit http://www.shoeloverscare.com.
For additional multi-media resources, including videos from this
year's launch, please visit:
DSW Kids Video 1
DSW Kids Video 2
About DSW Inc.
DSW Inc. is a leading branded footwear and accessories retailer
that offers a wide selection of brand name and designer shoes and
accessories for women, men and kids. DSW operates 481 stores
in 42 states, and operates an ecommerce site http://www.dsw.com,
and a mobile website, http://m.dsw.com. DSW also supplies
footwear to 386 leased locations in the United States. For DSW store locations and
additional information about DSW,
visit http://www.dswinc.com.
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SOURCE DSW Inc.