ARMONK, N.Y., Nov. 25, 2014 /PRNewswire/ -- IBM (NYSE:
IBM) today announced new additions to the Mobility Services
portfolio of solutions to help enterprise clients see maximum
business benefit leveraging mobile. The offerings include a new
analytics solution that gives global businesses the tools needed to
fine tune their mobile initiatives. In addition IBM is announcing a
new desktop-as-a-service offering that brings all the capabilities
of a powerful desktop to mobile devices in a pre-packaged
subscription service delivered on the IBM Cloud.
As mobile adoption continues, businesses must obtain a clear
line of sight into the performance of their infrastructure, from
the individual device through to the server and applications. The
challenge will grow dramatically as this device explosion
continues—according to Juniper Research, over 1 billion
employee-owned smartphones and tablets will be in use throughout
enterprises by 2018.
With these new Mobile Services offerings, IBM removes the burden
of integrating, maintaining and supporting this new infrastructure
while addressing concerns around major IT issues such as security
and compliance. As a result, companies can focus on rolling out
applications to thousands of mobile devices in a matter of hours
rather than months while giving global workforces quick and secure
access to these applications as well as their data and personalized
desktops.
"The trifecta of mobile, cloud and analytics services are
turning the mobile device into a powerful business tool that lets
companies quickly use them for sales, marketing and employee
productivity," said Rich Esposito,
general manager, Mobility Services, IBM. "Now these businesses need
the tools that let them manage the performance of their
applications to make sure they deliver impactful results from any
individual's device of choice."
Mobile Infrastructure Analytics
IBM Mobile
Infrastructure Analytics Services go beyond traditional point
mobile application performance management solutions by delivering a
true end-to-end view into a business's entire mobile environment.
Using analytics applications delivered through a
software-as-a-service model (SaaS), businesses gain instant
visibility into how their mobile applications are being used,
whether by their own employees or customers. The service then
delivers insights into any issues that may exist with a business's
infrastructure, which could affect the performance of mobile
devices.
This new mobile analytics service uses an analytics correlation
engine designed by IBM Research to examine data collected from
mobile devices. The tool presents the data through a dashboard so
businesses can easily spot problems with mobile device performance
and quickly improve the user experience to avoid costly failed
transactions, user abandonment, poor app store rankings and
negative feedback.
The service also leverages Tealeaf CX Mobile, which manages the
customer experience on mobile devices. Now businesses can see how
their employees and customers are using their smart phones and
quickly resolve problems, including issues around touch-screen use
such as pinching, zooming, scrolling and device rotation.
Businesses can also build and manage an early warning system to
detect mobile user problems and provide proactive awareness into
failures, usability issues or other obstacles.
Mobile Virtualization - Desktop-as-a-Service
IBM also
announced that it is enhancing its mobile virtualization services
offering with a new desktop-as-a-service that delivers all the
benefits of virtualization for end points with a pre-packaged
subscription service that includes the Citrix Workspace Suite and
is delivered on cloud infrastructure from SoftLayer, an IBM
company. The service, which is the latest addition to its Mobile
Services portfolio, extends the full capabilities of virtualization
from the traditional PC to the mobile device, turning an
enterprise's "on the go" workforce into its greatest asset.
For example, with this new offering a member of a sales team who
is en route to a meeting can click an icon on his tablet screen,
instantly transforming it into a personal work desktop. The seller
can then access a large sales presentation that is saved on the
desktop, update it with information specific to the client and then
launch a company chat application to confirm the specific details
with a colleague in real time.
These new services are part of IBM's continued commitment to
bringing together mobile, cloud and analytics in order to fully
enable today's global workers. This combination combines IBM's
mobile and analytics expertise with its investments in cloud. IBM's
commitment to cloud includes a $1.2B
investment to expand its global cloud footprint to 40 data centers
in every major market, $1B to create
a cloud development platform as well as the creation of an IBM
Cloud marketplace to enable business, IT and development
professionals to tap into enterprise cloud services from IBM and
its growing cloud ecosystem.
About IBM
For more information about IBM, visit:
http://ibm.com/mobilefirst
Contact:
Doug Fraim
IBM External Relations
617-510-6376
dfraim@us.ibm.com
Logo -
http://photos.prnewswire.com/prnh/20090416/IBMLOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/new-ibm-mobile-services-tap-analytics-and-cloud-to-drive-workforce-productivity-and-customer-satisfaction-300001017.html
SOURCE IBM