Six shops to open in Bergen and Hudson Counties

Krispy Kreme Doughnuts, Inc., (NYSE:KKD) today announced it has signed a development agreement with Entrepreneurs, LLC, to open six shops in Bergen and Hudson counties in New Jersey over several years.

Karl Halligan, John Mondry and Thomas Gallagher are partners of Entrepreneurs, LLC. Halligan and Mondry have been involved in various restaurants for more than 10 years.

“Krispy Kreme is an iconic brand that provides an experience unlike any other,” said Patricia Perry, Krispy Kreme Doughnuts’ Vice President, Global Franchise Development. “We are confident our partners at Entrepreneurs, LLC, will provide that experience to customers in New Jersey using their extensive background in the restaurant industry.”

Halligan said now is the ideal time to open shops in New Jersey because of the growing demand for Krispy Kreme brand products.

“Krispy Kreme is such a classic brand and we’re excited to bring the best sweet treats and premium coffee to New Jersey,” said Halligan. “The fan base for Krispy Kreme products is already very strong in New Jersey, so we’re thrilled to be adding to the excitement already surrounding the brand.”

Krispy Kreme Doughnuts is in the process of expanding its development efforts throughout the United States, with particular focus on the Northeast, Northwest and certain areas of the Midwest. There are currently almost 300 shops located in 41 states.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. The Company has more than 1,000 retail shops in 25 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Forward-Looking Statements

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management’s beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact.

Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words “believe,” “may,” “forecast,” “could,” “will,” “should,” “would,” “anticipate,” “estimate,” “expect,” “intend,” “objective,” “seek,” “strive” or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.

These and other risks and uncertainties, which are described in more detail in the Company’s most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company’s control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

Krispy Kreme Doughnuts, Inc.Sarah Roof, 336-726-8878Corporate Communications Coordinatorsroof@krispykreme.com

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