Society6 Sees Strongest Month in Company History with $17.1 Million in Gross Transaction Value in July
August 12 2020 - 6:00AM
Society6 today announced record-setting Gross Transaction Value
(GTV) of $17.1 million – a 144% increase year-over-year – for July
2020, marking the brand’s strongest month in company history.
In July, Society6 saw strong growth in its Art Prints, Bedding and
Home Decor categories as customer purchase behavior continues to
rapidly shift to online in the home decor market. The artist-driven
online marketplace, featuring made-to-order products in home decor,
wall art, apparel and accessories, launched its annual
Back-to-School campaign in July, while continuing to invest in
improvements for the mobile user experience, with updates including
new department and category pages and a redesigned shopping cart
and checkout process.
For this year’s Back-to-School campaign, Society6
took a different approach given uncertainties around in-person
learning. Called “Inspired by U,” the campaign features a unique
aesthetic specifically tailored to connect with both on-campus and
stay-at-home students – taking inspiration from all the locations
people will be studying from this school year. Featuring home
decor, tech and office accessories, the “Inspired by U” campaign is
an Omnichannel marketing program that includes a dedicated in-home
and digital catalog and new customer journey videos showcasing a
variety of styles inspired by the favorite products and designs of
real Society6 customers. The brand’s “Inspired by U” campaign
launched in July and will run through mid-September.
“The Society6 Omnichannel Back-to-School marketing
campaign builds on the success of our recent promotions and
revamped merchandising strategy, while capitalizing on our strength
in the home decor category,” said Julie Matrat, General Manager of
Society6. “This cohesive marketing strategy layers online and
offline channels, including beautifully shot customer journey
videos – a new channel we tested in Q2. Our Society6 Back-to-School
campaign is driving deeper connections to our audience and our
inspiring collections serve all students, no matter what space they
will learn in come Fall.”
Society6 prides itself on offering premium
made-to-order products featuring beautiful, original designs at
affordable prices. With more than 6 million unique designs
available across 70+ premium products in home decor, furniture,
wall art, tabletop, apparel and tech, there is truly something for
everyone at Society6. For more information on Society6, visit
www.society6.com.
About Society6:Society6 is an
artist-driven online marketplace selling art, home decor,
accessories and apparel, where design comes first and there's a
style for every personality. Society6 offers a platform to shop
unique designs from hundreds of thousands of independent artists
from around the world, and every purchase made pays an artist. Each
item is made-to-order and artist designs are available on 70
premium products, including art prints, wall tapestries, throw
pillows, yoga mats, duvet covers, and more. To learn more, please
visit www.society6.com. Society6 is a wholly owned subsidiary of
Leaf Group Ltd. (NYSE:LEAF).
About Leaf Group:Leaf Group Ltd.
(NYSE: LEAF) is a diversified consumer internet company that builds
enduring, creator-driven brands that reach passionate audiences in
large and growing lifestyle categories, including fitness and
wellness (Well+Good, Livestrong.com and MyPlate App), and home, art
and design (Saatchi Art, Society6 and Hunker). For more information
about Leaf Group, visit www.leafgroup.com.
Media Contacts:Sharna DadukVP,
CommunicationsSharna.daduk@leafgroup.com
Mia MendezDirector of
PRMia.mendez@leafgroup.com
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