The brand taps a sophisticated shade as home
decor trends lean toward luxury interiors
MOORESVILLE, N.C., Aug. 1, 2024
/PRNewswire/ -- STAINMASTER™ Paint, available exclusively
at Lowe's, announces Truffle as its 2025 Color of the Year: a
restorative dark hue that brings versatility to every home.
With dark interiors taking center stage of trending design for
the coming year, Truffle's deep tone is perfect for bold, dramatic
designs, creating a canvas that exudes both elegance and
versatility. Pair it with contemporary styling to create a
luxurious feel, or use as a subtle accent with light, neutral
accessories to elicit a more timeless vibe.
"We are excited to highlight Truffle, a versatile color that
taps into the warm beauty of nature, offering a timeless and
durable foundation for our customers' design needs," said
Monica Reese, Lowe's Director of
Trend and Style. "Truffle complements a wide range of styles, from
modern minimalism to rustic chic, and layers beautifully with a
broad palette of colors from soft neutral hues to deep bold
palettes, truly elevating the style of any space."
To choose the 2025 Color of the Year, Lowe's and STAINMASTER
conducted a thorough analysis of top-performing colors and
considered trends across the competitive landscape, tradeshows and
showrooms. Truffle emerged as the right blend of sophistication and
comfort, perfect for drenching an entire room in its warmth or to
accentuate and add depth to specific areas of the home.
STAINMASTER Performance™ Interior Paint and Primer helps protect
against stains, mold and mildew, has excellent scrub resistance and
is backed by a lifetime stain-resistant limited warranty*.
STAINMASTER products are built to hold up against life's everyday
messes like muddy hands, kitchen splatters and wet pet shakes,
making cleanup easy. The brand offers three paint finishes – matte,
satin and semi-gloss sheens – and can color-match any desired
shade.
Step into the world of STAINMASTER Paint at Lowe's and let
Truffle be the grounding tone behind your next project. Shop the
paint in-store and online or source more information about
STAINMASTER Paint at lowes.com/stainmaster-paint.
*Conditions & exclusions apply. See full warranty on
lowes.com/stainmaster-paint for details.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a
FORTUNE® 50 home improvement company serving approximately 16
million customer transactions a week in the United States. With total fiscal year 2023
sales of more than $86 billion,
Lowe's operates over 1,700 home improvement stores and employs
approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the
communities it serves through programs focused on creating safe,
affordable housing and helping to develop the next generation of
skilled trade experts. For more information, visit Lowes.com.
Contact:
MJ Wilson
Lowe's Companies, Inc.
mj.wilson@lowes.com
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SOURCE Lowe's Companies, Inc.