Macy’s Celebrates Pride + Joy With the LGBTQ Community
May 29 2018 - 11:00AM
Business Wire
Macy’s honors National Pride Month through
participation in Pride parades nationwide, special in-store events,
exclusive merchandise and more
This June, Macy’s (NYSE:M) celebrates national LGBTQ Pride Month
with its customers, colleagues and local communities via in-store
events, local Pride parade celebrations, organization sponsorships
and special merchandise available at Macy’s stores nationwide and
on macys.com. Pride + Joy, the company’s annual LGBTQ campaign,
continues to highlight Macy’s long-standing commitment to
diversity, equality, inclusion and respect for all.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180529005911/en/
“Macy's core value of acceptance is reflected in our commitment
to supporting the LGBTQ community through the fostering of an
inclusive culture and environment that inspires our colleagues and
customers to be their authentic self, every day,” said Kristyn
Doar-Page, Macy’s vice president of Diversity and Inclusion.
“Through our annual Pride + Joy campaign, Macy’s joins community
equality celebrations nationwide with in-store special events and
support for local charity partners.”
Macy’s is committed to equality and diversity in all areas of
business as evidenced by the company’s consistent achievement of a
100 percent score on the Human Rights Commission’s Corporate
Equality Index, the national benchmarking tool on corporate
policies and practices.
As part of this year’s Pride + Joy campaign, Macy’s will support
its local colleagues at more than 20 Pride parade celebrations
across the nation. This includes a platinum sponsorship and the
debut of a new specially designed float at this year’s New York
City Pride Parade. In addition, a host of special in-store Pride
festivities will highlight the latest fashions for customers,
celebrate love and equality, and help local charities reach new
audiences, while featuring guest appearances by local DJs,
celebrities and LGBTQ influencers.
Macy’s is supporting its colleagues at Pride Parades held in the
following cities:
- Phoenix – Sunday, April 8
- Miami – Sunday, April 8
- Guam – Saturday, June 2
- Puerto Rico – Sunday, June 3
- Boston, MA – Saturday, June 9
- Birmingham, AL – Saturday, June 9
- Los Angeles, CA – Sunday, June 10
- Columbus, OH – Saturday, June 16
- Houston, TX – Saturday, June 23
- St. Petersburg, FL – Saturday, June
23
- Cincinnati, OH – Saturday, June 23
- Minneapolis, MN – Sunday, June 24
- San Francisco, CA – Sunday, June
24
- New York City, NY – Sunday, June
24
- St. Louis, MI – Sunday, June 24
- Seattle, WA – Sunday, June 24
- Chicago, IL – Sunday, June 24
- Lexington, KY – Saturday, June 30
- San Diego, CA – Saturday, July 14
- Space Coast, FL – Saturday, September
29
- Orlando, FL – Saturday, October 13
- Atlanta, GA – Sunday, October 14
Macy’s Pride Month special events will be held at the
following stores:
- Macy’s Beverly Center (Los Angeles) –
Saturday, June 2, at 2 p.m.
- Macy’s Downtown Boston (Boston) –
Wednesday, June 6, at 6 p.m.
- Macy’s Easton (Ohio) – Saturday, June
9, at 1 p.m.
- Macy’s Southdale (Minneapolis) –
Saturday, June 9, at 1 p.m.
- Macy’s Union Square (San Francisco) –
Tuesday, June 12, at 6 p.m.
- Macy’s Water Tower Place (Chicago) –
Saturday, June 16, at 1 p.m.
- Macy’s Herald Square (New York City) –
Tuesday, June 19 at 6 p.m.
- Macy’s Union Square (San Francisco) –
Saturday, June 23, at 2 p.m., with Fortune Feimster
- Macy’s Tyrone Square (St. Petersburg) –
Saturday, June 23, at 11 a.m.
- Macy’s Millenia Mall (Orlando) –
Friday, October 12, at 7 p.m.
- Macy’s Lenox Square (Atlanta) –
October, TBD
This year, special Pride fashions will be available at more than
500 Macy’s stores and macys.com via a collaboration with Kenneth
Cole for the brand’s TIED WITH PRIDE campaign. The limited-edition
capsule collection available now, supports the
LGBTQ community and helps to raise awareness about
organizations committed to equality. The gender-neutral collection
features t-shirts, hats and socks, along with the iconic Pride
KAM sneaker in black and white, each designed with proud rainbow
details.
Shoppers can also wear their Pride with specially created
merchandise from brands including Calvin Klein, Levi’s, 2(x)ist,
American Rag and Michael Kors. Designed with attention-grabbing
graphics and rainbow flag colors, all customers can purchase a
variety of featured products available at select Macy’s stores and
online at macys.com, including tees, tank tops, watches,
accessories, undergarments, coffee mug, and more.
The Macy’s Pride campaign will also be commemorated via curated
advertising and window treatments, which feature celebratory and
inspiring quotes from Macy’s colleagues. For more information about
Macy’s Pride + Joy campaign, visit macys.com/celebrate. The site
features Macy’s Wedding & Gift Registry, which welcomes all
couples, as well as Pride in-store event listings, background on
Macy’s national Pride partners and more.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. delivers
fashion and affordable luxury to customers at approximately 650
locations in 44 states, the District of Columbia, Puerto Rico
and Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks and the Macy’s Thanksgiving Day Parade, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores – including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast
Plaza in southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $52 million each year,
plus 153,000 hours of volunteer service, to help make a difference
in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180529005911/en/
Macy’sLauren Vocelle,
312-781-2972Lauren.Vocelle@macys.comorChristine Olver Nealon,
646-429-5713Christine.Olver.Nealon@macys.com
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