Magna’s Camera-Based Technology Helps Take the “Distracted” Out of Driving
April 06 2021 - 7:00AM
As distracted driving remains one of the leading causes of vehicle
accidents around the world, Magna is combining its expertise in
cameras and mirrors to help automakers make roads safer. Magna’s
new Driver Monitoring System is an advanced technology that alerts
drivers when they take their eyes off the road for too long.
The market-ready solution is integrated into an interior mirror
and meets global regulations related to the detection of distracted
driving. It utilizes proven camera-based technology to monitor the
driver’s head, eye and body movement to detect distracted behavior,
drowsiness and fatigue.
In addition, the technology accounts for normal driving actions,
such as looking in the side-view mirrors. If distracted behavior is
detected, the driver is alerted through customizable audible or
visual notifications. Integrating the camera with the interior
mirror provides the best unobstructed view to the driver and offers
the best vantage point for additional occupant monitoring features.
The system is scalable to also include features such as child
presence detection, seat belt detection and identifying specific
passengers to enable user preference memory settings.
“Magna’s Driver Monitoring System offers automakers and
consumers a future-focused solution that addresses a significant
societal issue – distracted driving,” said John O’Hara, President
of Magna Mirrors and Electronics. “The system is a natural
extension of our leadership expertise in cameras and mirror
technology and demonstrates our systems-level approach that brings
innovative solutions to industry challenges.”
The National Highway Traffic Safety Administration (NHTSA),
marks each April as Distracted Driving Month and reminds us that
distracted driving has become a leading cause of accidents and
fatalities on U.S. roadways. NHTSA estimates that distracted
driving killed 3,142 people in 2019, a 10% increase from 2018.
Magna’s flexible, full-systems approach allows driver monitoring
technology to be easily integrated with an interior mirror or other
vehicle structures utilizing a camera and electronic control unit,
or camera and domain controller solution based on the varying needs
of our customers.
TAGSADAS, mirrors, cameras, distracted driving
INVESTOR CONTACTLouis Tonelli, Vice-President, Investor
Relations louis.tonelli@magna.com, 905.726.7035
MEDIA CONTACTTracy Fuerst, Vice President, Corporate
Communications & PRtracy.fuerst@magna.com, 248.761.7004
ABOUT MAGNAWe are a mobility technology company. We have more
than 158,000 entrepreneurial-minded employees and 342 manufacturing
operations and 91 product development, engineering and sales
centres in 27 countries. We have complete vehicle engineering and
contract manufacturing expertise, as well as product capabilities
that include body, chassis, exteriors, seating, powertrain, active
driver assistance, electronics, mechatronics, mirrors, lighting and
roof systems. Our common shares trade on the Toronto Stock Exchange
(MG) and the New York Stock Exchange (MGA). For further information
about Magna, visit www.magna.com.
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