Top streamers unite to let fans earn virtual
goods in return of “Bits For Blades”
Gillette (NYSE: PG), the world’s leading expert in men’s
grooming, and Twitch, the leading service and community for
multiplayer entertainment, today announced the return of the
“Gillette Gaming Alliance,” a team of five Twitch streamers from
around the world that will collaborate with Gillette to create
content for their fans. This is a continuation of a partnership
that began in 2017.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200211005645/en/
Gillette® and Twitch announce the return
of the Gillette Gaming Alliance (Photo: Business Wire)
Each of the Alliance members was selected to represent the brand
and create customized content to engage with millions of viewers
and fans worldwide. The Alliance consists of the biggest Twitch
streamers: DrLupo, NateHill, DogDog, Alanzoka, and Elded.
In addition, members of the Gillette Gaming Alliance will
support the “Bits for Blades” program, which provides fans the
opportunity to earn Twitch Bits, a virtual good users can send in
chat to support and cheer for their favorite streamers. To
participate, Twitch users who buy Gillette products through
Gillette.com will enter a unique promo code at check out and will
receive an email code following their purchase to redeem their
Twitch Bits. This year’s program brings a leveled-up value
proposition for consumers, including 2,000 Twitch bits for $10+
spent, 5,000 Twitch bits for $25+ spent, and 10,000 Twitch bits for
$50+ spent. Click to find out more here.
“Gillette is dedicated to providing the tools and support men
need to bring their ‘A’ game each and every day,” said Gary Coombe,
CEO of Gillette. “We are bringing this spirit to our partnership
with Twitch by providing our Alliance members, players, and
consumers with a world class grooming routine to help them face the
challenges ahead with confidence.”
“It is truly an honor to partner with such a respected brand
like Gillette,” said DrLupo. “I look forward to creating content
with Gillette, collaborating with them on programs, and in the
future working with them on charity streams. I have always admired
Gillette and use their products daily, and they truly embody the
same values as I do. I can’t wait to get started with the Alliance,
Game On.”
Here is the full roster for the 2020 Gillette Gaming
Alliance:
- DrLupo: (Ben Lupo, USA)
- DrLupo is a streamer and professional Fortnite player who has
grown his Twitch community with his outgoing, friendly personality.
He is a proponent of giving to charities and has held several
charity streams in his tenure. He was named one of the most
influential people on the internet by TIME magazine.
- Twitch (3.5 Million Followers):
https://www.twitch.tv/drlupo
- NateHill (USA):
- Model-turned pro-player Nate Hill is one of the best pro
Fortnite players in the world. He helped FaZe Clan win the Fall
Skirmish at TwitchCon 2018. His talents extend beyond gaming. He is
a model, a former pro poker player, singer and musician. He is also
part of the NFL Thursday Night Football co-streams on Twitch and
recently played in the Twitch Rivals Streamer Bowl at the Super
Bowl in Miami.
- Twitch (768K Followers):
https://www.twitch.tv/natehill/
- DogDog (USA):
- DogDog is a professional Hearthstone player for Team Liquid and
a top Hearthstone streamer. Known for his great attitude and
instructional streams – DogDog has recently seen an explosion in
viewership playing the new ‘TeamFight Tactics’ with his
friends.
- Twitch (583K Followers):
https://www.twitch.tv/dogdog/
- Alanzoka (Brazil)
- Alanzoka is a variety streamer from Brazil who is known for his
sense of humor and high-skilled gameplay. He is a veteran creator
on the Twitch platform, with one of the largest community
followings.
- Twitch (2.1 Million Followers):
https://www.twitch.tv/alanzoka/
- Elded (Mexico)
- Elded is a well-known Spanish/English content creator, who has
been with Twitch since 2009. He is a variety streamer with over 4.8
million subscribers across his social platforms.
- Twitch (1.5 Million Followers):
https://www.twitch.tv/elded/
“We are honored to work with Gillette to bring back the Gillette
Gaming Alliance,” adds Nathan Lindberg, Senior Director, Global
Sponsorship at Twitch. “We are always looking for new and
innovative ways to excite our viewers and fans while further
supporting our streamers, and Gillette is the perfect partner for
this! We are bringing Bits for Blades back in a bigger and better
way in 2020, which is something we’re all very excited about.”
For more information, please visit Gillette’s official website
here, and on Twitter and Facebook.
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About Twitch:
Launched in 2011, Twitch is a global community that comes
together each day to create multiplayer entertainment: unique,
live, unpredictable experiences created by the interactions of
millions. It brings the joy of co-op to everything, from casual
gaming and world-class esports to anime marathons, music, and art
streams. Twitch also hosts TwitchCon, the biggest community event
of the year, where tens of thousands of people come together to
celebrate and connect with others who share their interests and
passions. We’re always live at Twitch. Stay up to date on all
things Twitch on Twitter and on our Blog.
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version on businesswire.com: https://www.businesswire.com/news/home/20200211005645/en/
Patrick Wixted Patrick.wixted@ketchum.com 202-835-8889 MMK on
behalf of Gillette
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