POS Catalina Marketing Corp

Catalina Marketing Sells Japan Billboard Business ST. PETERSBURG, Fla., Sept. 7 /PRNewswire-FirstCall/ -- Catalina Marketing Corporation (NYSE:POS) today announced that it completed the sale of its Japanese outdoor advertising business on August 31, 2004. Japan Billboard, also known as Pacific Media KK, was an indirect wholly owned subsidiary of Catalina Marketing. The decision to divest this business is part of the company's previously announced strategy to focus on proprietary applications at the point of sale. Based in St. Petersburg, FL, Catalina Marketing Corporation (http://www.catalinamarketing.com/ ) was founded 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or given to any outside party without the express permission of the consumer. Certain statements in the preceding paragraphs are forward looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client relationships, the timing of the completion of the company's future SEC filings, the outcome and impact of an ongoing SEC investigation into certain of the company's prior fiscal years, and the outcome and impact of the pending shareholder class action and derivative lawsuits. DATASOURCE: Catalina Marketing Corporation CONTACT: Investors, Christopher W. Wolf, Chief Financial Officer, +1-727-579-5218, or Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or Media, Susan Gear, Executive Director, Marketing, +1-727-579-5452, all of Catalina Marketing Corporation Web site: http://www.catalinamarketing.com/

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