Quotient Technology and Southeastern Grocers Partner to Launch SEG Media Hub
June 21 2018 - 7:00AM
Business Wire
Exclusive digital media partnership brings
data-driven media platform to CPGs
Quotient Technology (NYSE: QUOT) and Southeastern Grocers,
parent company of BI-LO, Fresco y Más, Harveys Supermarket and
Winn-Dixie stores, today announced SEG Media Hub, a media platform
that gives shoppers more relevant digital ad messages and
savings.
SEG Media Hub, powered by Quotient, is the only place where a
consumer packaged goods (CPG) brand can target SEG shoppers with
relevant and effective digital advertising that ties back directly
to sales. For shoppers, that means better content to help them save
money and find the things they want and need.
“We’re thrilled to expand our partnership with Quotient,” said
Mario Mijares, Senior Vice President of Digital Marketing and
Loyalty at Southeastern Grocers. “It’s a priority for us to improve
our digital shopper engagement tools with SEG Media Hub at the
center of it. Quotient powers many of our digital initiatives and
is a key partner for our digital coupons. With the new SEG Media
Hub, we’re taking our learnings about our shoppers and engaging
them with relevant ad messages that drive them into stores.”
This relationship is a natural extension of the current
partnership between SEG and Quotient. Already, Quotient powers
SEG’s digital savings program through its Quotient Retailer iQ™
platform, which connects to point-of-sale systems and uses a blend
of proprietary purchase data and online behavior data to deliver
relevant digital coupons to shoppers at the right place and right
time, primarily via their smartphones.
With SEG Media Hub, brands can tailor their ad campaigns to
target the right shopper across all of SEG’s digital properties,
Quotient’s flagship consumer brand, Coupons.com, and third-party
properties across the web, including major digital publishers and
social media channels. For CPGs, this is a great opportunity to
drive trials, increase repeat purchases, grow sales and measure
impact – what Quotient refers to as Retailer Performance Media.
“We’re excited to expand our relationship with Southeastern
Grocers to become its exclusive digital media partner,” said Jason
Young, Senior Vice President and General Manager of Media for
Quotient. “We believe that SEG Media Hub is a large opportunity for
CPGs to influence shoppers by giving them offers and content they
want to see, and more effectively measure digital ad spend.”
Three key components make up the new data-driven media
platform:
- Shopper Audience Targeting:
using near real-time purchasing data.
- Creative Digital Ad Units:
delivering brand equity ads and experiences across all SEG digital
channels (mobile, social and web), plus third-party properties,
with a call-to-action integrated into the ad, such as a digital
coupon or in-store special.
- Media Measurement: using
advanced analytics to measure performance by linking ad views to a
shopper’s purchase.
Quotient’s media platform and technology will manage and
optimize the entire system. This includes leveraging shopper data
collected through its Retailer iQ platform, working with CPG brands
or their agencies, and SEG to design advertising and promotional
campaigns, creating and executing the media, and measuring the
impact on sales.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is a leading digital
promotions, media and analytics company that delivers personalized
digital coupons and ads—informed by proprietary shopper and online
engagement data—to millions of shoppers daily. Our core platform,
Quotient Retailer iQ, connects to a retailer’s point-of-sale system
and provides targeting and analytics for consumer packaged goods
(CPGs) brands and retailers. Retailer iQ powers savings programs
that reach about 50 percent of all U.S. households. Our
distribution network also includes our Coupons.com app and website,
thousands of publishing partners and, in Europe, the Shopmium
mobile app. We also operate Crisp Mobile, which creates mobile ads
aimed at shoppers. We serve hundreds of CPGs, such as Clorox,
Procter & Gamble, General Mills and Kellogg’s, and retailers
like Albertsons Companies, CVS, Dollar General, Kroger and
Walgreens. Founded in 1998, Quotient is based in Mountain View,
California, and has offices across the U.S., in Bangalore, India;
Paris and London. Learn more at Quotient.com, and follow us on
Twitter @Quotient.
Quotient, Quotient Retailer iQ and QMX are trademarks of
Quotient Technology Inc. All other marks are owned by their
respective owners.
About Southeastern Grocers
Southeastern Grocers, Inc. (SEG), parent company and home of
BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery
stores, is one of the largest conventional supermarket companies in
the U.S. SEG grocery stores, liquor stores and in-store pharmacies
serve communities throughout the seven southeastern states of
Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina
and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and
Winn-Dixie are well-known and well-respected regional brands with
deep heritages, strong neighborhood ties, proud histories of giving
back, talented and caring associates and strong commitments to
providing the best possible quality and value to customers. For
more information, visit www.bi-lo.com, www.frescoymas.com,
www.harveyssupermarkets.com and www.winndixie.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180621005180/en/
Quotient Technology Inc.Tessa Chen, 650-396-8821Sr.
Communications Managerpress@quotient.com
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