U.S. Bank Names Beth McDonnell Chief Marketing Officer
December 20 2016 - 8:05AM
Business Wire
U.S. Bank, the fifth-largest commercial bank in the United
States, announced today that it has named Beth McDonnell senior
vice president and chief marketing officer. In this role, McDonnell
will oversee all corporate and business line advertising and
marketing efforts, in addition to setting the direction for the
company’s brand, reputation, social and sponsorship activities. She
joined the bank in 2014 as the head of Brand Strategy and
Reputation. McDonnell will be located in Minneapolis.
“Beth is a passionate advocate for the U.S. Bank brand and is
committed to building and enhancing our presence in every market we
reach,” said Kate Quinn, executive vice president and chief
strategy and reputation officer for U.S. Bank. “She is driven to be
the best, and she will push us to continue to be our customers'
most trusted choice and carry our brand far into the future. Beth
has made a tremendous impact on our organization since joining U.S.
Bank and will be a remarkable leader in this new capacity.”
McDonnell has nearly 30 years of experience in advertising,
brand, communications and marketing. Prior to joining U.S. Bank,
she served as vice president of brand, advertising and marketing at
Anthem and spent nearly 20 years in positions of increasing
responsibility in advertising, communications and marketing at
UnitedHealthcare and subsidiaries of PacifiCare/Secure Horizons.
Under her leadership, brands have strengthened, revenue has grown,
and reach has expanded. She has successfully managed complex agency
partnerships, overseen strategic business-to-business, consumer and
digital marketing, led sponsorships, built teams and enhanced
customer and social communication.
McDonnell has a bachelor’s degree from the University of
California Los Angeles and a master’s of business administration
from the University of Southern California.
About U.S. BankMinneapolis-based U.S. Bancorp (NYSE:
USB), with $454 billion in assets as of September 30, 2016, is the
parent company of U.S. Bank National Association, the fifth-largest
commercial bank in the United States. The company operates 3,114
banking offices in 25 states and 4,875 ATMs and provides a
comprehensive line of banking, investment, mortgage, trust and
payment services products to consumers, businesses and
institutions. Visit U.S. Bancorp on the web
at www.usbank.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161220005592/en/
U.S. Bank Corporate CommunicationsRebekah Fawcett,
612-303-9986Rebekah.Fawcett@usbank.com
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