BENTON HARBOR, Mich.,
June 22, 2015 /PRNewswire/
-- Whirlpool Corporation, the world's leading manufacturer of
major home appliances, will showcase a diverse selection of
innovative, resource-efficient kitchen and laundry appliances from
its strategically differentiated brand portfolio this week.
Products from the company's Whirlpool, Maytag, KitchenAid and
Jenn-Air brands will be displayed at the Whirlpool Corporation
booth (1313) during the 2015 Pacific Coast Builders Conference
(PCBC) in San Diego, June
24–25.
"Whirlpool Corporation certainly understands that it is one of
many suppliers in the homebuilding and remodeling processes," said
Bob Bergeth, general manager,
builder sales at Whirlpool Corporation. "However, we know that
appliances are not just commodities – they are the engines that
drive a home. From the value-driven simplicity of Amana brand to
the status and prestige of Jenn-Air brand, our portfolio stands out
and is custom tailored to fit virtually any homebuyer
lifestyle."
During PCBC, attendees will experience KitchenAid brand's new
sophisticated, professionally inspired design, created for builders
who want to offer their clients uniquely identifiable appliances
that inspire culinary creativity and meet the highest standards of
performance. Part of KitchenAid brand's new design includes an
industry-first black stainless steel finish.
Whirlpool Corporation will also feature its latest innovations
in laundry, including connected technology that works with a new
Whirlpool® top load laundry pair to reach new levels of custom
care, and the ventless Whirlpool® HybridCare™ Duet® clothes dryer
with Heat Pump technology (WED99HEDC), designed to reduce
installation costs for professionals and energy costs for
homeowners. The HybridCare™ dryer was named a 2015 PCBC Parade of
Products winner for innovation in design and practical
application.
The display is all part of an ongoing campaign that emphasizes
the appliance manufacturer's longstanding commitment to the
building industry. The campaign, United We Build, is the
embodiment of the strategic advantages Whirlpool Corporation offers
builders, including a differentiated portfolio of brands to fit
virtually any buyer, products that offer purposeful innovation and
operational strategies that keep deliveries and projects on
track.
"By choosing Whirlpool Corporation, builders unlock the power of
a supplier that truly knows what it takes to build and sell homes,"
said Laura Petee-Chriscinske, senior
marketing manager, contract channel at Whirlpool Corporation. "At
its core, United We Build is a representation of our promise
to provide reliable solutions that support the homebuilding process
and drive overall customer satisfaction."
According to the Bureau of Labor Statistics, 41 percent of
household activity is spent interacting with appliances. In
addition, Americans spend 32 percent of their time at home in the
kitchen. "Whirlpool Corporation is backed by more than 100 years of
research-driven innovation, American manufacturing excellence and
exceptional design. Homeowners recognize and trust our brands and,
because of this, our products can be found in 8 out of 10 American
homes," Bergeth added.
In addition to the connected Whirlpool® top load laundry pair
and the ventless Whirlpool® HybridCare™ dryer, the Whirlpool
Corporation display will be highlighted by the following
products:
- The Maytag® 5.8 cu. ft. Front Control Gas Range with the FIT
system (MGS8880DS), designed to reduce labor time and installation
costs and accommodate virtually any existing freestanding range
cutout1 thanks to its full-depth design;
- The KitchenAid® 25.8 cu. ft., 36-inch Multi-Door Freestanding
Refrigerator with Platinum Interior Design (KRMF706ESS), an ideal
offering for builders' most organized homebuyers, featuring
unparalleled control for organizing and a sophisticated, platinum
interior backdrop;
- The KitchenAid® 44 dBA Dishwasher with Dynamic Wash Arms
(KDTM704ESS), which allows builders to offer customers a quiet
solution that harnesses the power of the Dynamic Wash Arms to
provide complete water coverage and superior cleaning;
- The KitchenAid® 30-inch 4-Burner Dual Fuel Downdraft Slide-In
Range (KSDG950ESS), which opens up possibilities for builders and
designers thanks to an integrated ventilation system right in the
range and a duct-free kit available for purchase separately;
and,
- The Jenn-Air® 36-inch 6-Burner Gas Cooktop (JGC7636B), which is
billed as the industry's most powerful 36-inch 6-burner gas
cooktop2 and is perfect for builders' customers who
enjoy cooking and entertaining on a larger scale.
For more information about Whirlpool Corporation, its portfolio
of brands and other offerings for industry professionals, visit
InsideAdvantage.com.
Inside Advantage is designed exclusively for professionals to
facilitate the designing, building and remodeling process for any
project involving major appliances. Backed by the Whirlpool
Corporation depth of consumer insight and supported by its strong
portfolio of brands, Inside Advantage helps designers, builders and
remodelers create more livable spaces. Sales support materials and
logistical services are readily available to Inside Advantage
members.
1 Based on existing cutout width of 30", cabinet
depth of 23"–24" and countertop cutout depth of 24"–25".
2 Based on combined burner total BTUs.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is the number one major
appliance manufacturer in the world, with approximately
$20 billion in annual sales, 100,000
employees and 70 manufacturing and technology research centers
throughout the world in 2014. The company markets Whirlpool,
KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air,
Indesit and other major brand names in more than 170 countries.
Additional information about the company can be found at
whirlpoolcorp.com, or find us on Twitter at @WhirlpoolCorp.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/whirlpool-corporation-highlights-strategic-advantages-to-builders-at-pcbc-300102542.html
SOURCE Whirlpool Corporation