Xponential Fitness Announces VaynerMedia as Global Media and Creative Agency of Record
September 06 2023 - 6:55AM
Business Wire
Partnership to Accelerate Brand-Building
Efforts and Enhance New and Existing Customer Engagement
Gary Vaynerchuk to Lead Marketing Efforts for
all Xponential Brands
Xponential Fitness, Inc. (NYSE: XPOF) (”Xponential”) the largest
global franchisor of boutique fitness brands, today announced that
it has selected VaynerMedia, a contemporary global creative and
media agency with expertise delivering impactful business results,
as its global media and creative agency of record. VaynerMedia will
assume marketing and creative responsibilities for all Xponential
brands effective October 1, 2023. Pursuant to the partnership,
VaynerMedia Chief Executive Officer Gary Vaynerchuk will lead
marketing for all Xponential brands.
Under the partnership, VaynerMedia will develop and execute a
comprehensive and insights-driven marketing and content plan
tailored to each of Xponential’s brands, in order to drive brand
awareness, engage new audiences and optimize marketing spend.
VaynerMedia will be responsible for creative, strategic and media
services to support Xponential’s global expansion.
“We are thrilled to partner with VaynerMedia and impressed by
their innovative ability to build brand awareness and capture
consumer loyalty,” said Anthony Geisler, Xponential Fitness CEO.
“We look forward to working with Gary and the entire team to
leverage their unique data and insights-driven approach, as we
continue to drive growth and provide customers a best-in-class
boutique fitness experience.”
“I am thrilled to work with Xponential and its suite of iconic
boutique fitness brands,” said Gary Vaynerchuk, VaynerMedia CEO.
“Our social-first model and deep bench of marketing and creative
talent is perfectly suited to meet Xponential’s dynamic needs.
Together, we will be able to reach new levels of growth for
Xponential globally.”
Xponential continues to grow as the largest global franchisor of
boutique fitness brands, offering customers both in-person and
online fitness experiences. VaynerMedia will support a streamlined
and coordinated approach to consumer touchpoints and brand
building, and better enable local franchisees to leverage
Xponential’s marketing capabilities and insights. Gary Vaynerchuk
is a serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia,
CEO of VeeFriends, and a five-time New York Times Bestselling
Author.
About Xponential Fitness
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 49 U.S.
states and Canada, and through master franchise or international
expansion agreements in 19 additional countries. Xponential
Fitness' portfolio of brands includes Club Pilates, the largest
Pilates brand in the United States; CycleBar, the largest indoor
cycling brand in the United States; StretchLab, a concept offering
one-on-one and group stretching services; Row House, the largest
franchised indoor rowing brand in the United States; AKT, a
dance-based cardio workout combining toning, interval and circuit
training; YogaSix, the largest franchised yoga brand in the United
States; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements, and the largest Barre brand
in the United States; STRIDE, a treadmill-based cardio and strength
training concept; Rumble, a boxing-inspired full-body workout; and
BFT, a functional training and strength-based program. For more
information, please visit the Company’s website at
https://xponential.com.
About VaynerMedia
VaynerMedia is a contemporary global creative and media agency
with an expertise in driving relevance for clients and delivering
impactful business results. The independently-owned agency was
founded in 2009 and has offices in New York, Los Angeles, Toronto,
Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok,
Tokyo, and Sydney. VaynerMedia has been recognized for its work at
Cannes Lions, the Clio Awards and The Webby Awards. It is part of
the VaynerX family of companies.
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VaynerMedia harriet.flory@vaynermedia.com
Xponential Fitness Media FGS Global
Xponential@fgsglobal.com (212) 687-8080
Investor Relations ADDO investor@xponential.com (310)
829-5440
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