Live Nation and Waste Management Launch Recycling Rocks(SM) Sponsorship Program
December 08 2009 - 7:00AM
PR Newswire (US)
Companies to jointly promote waste minimization and recycling for
both fans and artists at Live Nation venues and at home LOS ANGELES
and HOUSTON, Dec. 8 /PRNewswire-FirstCall/ -- Live Nation
(NYSE:LYV), the world's largest live music company, and Waste
Management, Inc. (NYSE:WM) the largest waste services provider and
recycler in North America, announced today a multi-year agreement
encompassing Live Nation's venues, concerts, tickets and online
platform. (Logo:
http://www.newscom.com/cgi-bin/prnh/20081203/LAW048LOGO-b) Under
the agreement, Waste Management becomes the official waste services
and recycling sponsor of 66 Live Nation venues across the country.
Waste Management will be providing waste assessments to help
minimize waste and promote recycling at all Live Nation venues,
including concessions and backstage areas. Waste Management
anticipates developing more recycling and waste diversion programs
for Live Nation throughout the course of their collaboration. To
kick off the program, Waste Management and Live Nation together
have created a wide-ranging marketing campaign, Recycling
Rocks(SM), which will promote and encourage recycling to millions
of live music fans across the United States. The Recycling Rocks
website, which launched last week and is integrated into
LiveNation.com, provides information to music fans about ways in
which they can recycle, features artist commentary about recycling
and offers exclusive earth friendly products for purchase and
chances to win Live Nation concert cash and other valuable prizes.
Fans are encouraged to visit
http://www.livenation.com/recyclingrocks to learn more about the
new program. "Live Nation's cohesive music marketing platform
enables Waste Management to showcase our expertise and wide range
of service offerings to the millions of music fans who attend
concerts in their venues each year," said Dave Aardsma, senior vice
president of sales and marketing for Waste Management. "We are
thrilled to be partnering with Live Nation to create Recycling
Rocks where we have created a fun online experience to educate
music fans about easy ways they can recycle." "We know that
recycling is very important to the artists who play our venues and
to the music fans who come to enjoy their concerts," said Russell
Wallach, President of National Alliances at Live Nation. "With
millions of consumers visiting our website every month and
attending our concerts each year, Live Nation is uniquely
positioned to work alongside Waste Management to engage music fans
before, during and after the concert about how their recycling
efforts can reduce their impact on our environment." About Live
Nation Live Nation's mission is to maximize the live concert
experience. Our core business is producing, marketing and selling
live concerts for artists via our global concert pipe. Live Nation
is the largest producer of live concerts in the world, annually
producing over 22,000 concerts for 1,600 artists in 33 countries.
During 2008, the company sold over 50 million concert tickets and
drove over 70 million unique visitors to LiveNation.com. Live
Nation is transforming the concert business by expanding its
concert platform into ticketing and building the industry's first
artist-to-fan vertically integrated concert platform. The company
is headquartered in Los Angeles, California and is listed on the
New York Stock Exchange, trading under the symbol LYV. For
additional information about the company, please visit
http://www.livenation.com/investors. About Waste Management Waste
Management, based in Houston, Texas, is the leading provider of
comprehensive waste management services in North America. Our
subsidiaries provide collection, transfer, recycling and resource
recovery, and disposal services. We are also the largest
residential recycler and a leading developer, operator and owner of
waste-to-energy and landfill gas-to-energy facilities in the United
States. Our customers include residential, commercial, industrial,
and municipal customers throughout North America. To learn more,
visit http://www.wm.com/ or http://www.thinkgreen.com/.
http://www.newscom.com/cgi-bin/prnh/20081203/LAW048LOGO-b
http://photoarchive.ap.org/ DATASOURCE: Live Nation CONTACT: John
Vlautin of Live Nation, +1-310-867-7127, ; or Wes Muir of Waste
Management, +1-713-328-7053, Web Site: http://www.livenation.com/
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