/NOT FOR DISSEMINATION IN THE UNITED STATES OR
FOR DISTRIBUTION TO UNITED STATES
WIRE SERVICES/
TORONTO, June 28, 2021 /CNW/ - Fire & Flower
Holdings Corp. ("Fire & Flower") (TSX: FAF)
(OTCQX: FFLWF) and Humble & Fume Inc.
("Humble") (CSE: HMBL), today announced that they have
entered into a strategic supply agreement to offer an expanded
catalogue of Humble's portfolio of products to Fire & Flower
customers online and in-store throughout North America.
The agreement will offer customers competitive pricing and
leverage Fire & Flower subsidiary, Hifyre's, advanced digital
retail platform. Customers will be able to shop online at
www.fireandflower.com or place orders in-store with access to
the newest humble + fume products and a wide breadth of the most
popular cannabis accessories in the world. Customers will then have
the option of home delivery or in-store pick-up, with orders drop
shipped directly from Humble's Canadian and U.S. distribution
network.
"With 'Spark Perks' membership at the center of the offering,
this agreement serves to deepen our relationship with our customers
and speaks directly to our growth strategy within the Canadian
market and beyond. Humble's assortment will add more than 5,000 new
SKUs making us a one stop destination for North American
customers," said Nadia Vattovaz,
Chief Operating Officer, Fire & Flower. "With our industry
leading Hifyre IQ data and analytics platform, we have access to
industry leading insight into consumer preferences and can deliver
the most compelling product assortment. Expanding the Spark Perks
program to the cannabis accessories consumer will further drive
digital engagement. This agreement meaningfully expands our
accessories offering with minimal capital investment due to the
support of an exceptional partner."
"As one of Fire & Flower's preferred vendors, this agreement
further solidifies our relationship and dovetails with our vision
to leverage our omnichannel presence by offering Fire &
Flower's customers an elevated accessory experience that was
traditionally limited to brick-and-mortar shops," said Shawn Dym, Executive Chairman, Humble. "Hifyre's
advanced digital retail platform delivers a best-in-class
e-commerce experience in cannabis, and we are excited to bring the
same great digital experience to cannabis accessories."
About Humble & Fume Inc.
Humble & Fume is one of North
America's leading cannabis distribution solutions providing
customer-centric services and accessories. Humble & Fume works
with over 200 leading industry brands and offer more than 10,000
accessories and extract products, and is the only major cannabis
industry player to provide a fully integrated cannabis and
accessories distribution solution with complete sales,
distribution, and trade marketing support. Servicing more than
3,000 clients continent-wide, we can reach 90% of North American
customers within 48 hours. Leveraging decades of North American
Cannabis industry experience, we are committed to being a leading
partner and brand representative by offering a comprehensive
portfolio of leading brands and products to head shops, smoke
shops, dispensaries, and consumers.
For more information, please visit
https://www.humbleandfumeinc.com/.
About Fire & Flower
Fire & Flower is a leading purpose-built,
independent adult-use cannabis retailer focused on the
Canadian market and international expansion opportunities. Fire
& Flower guides consumers through the complex world of cannabis
through education-focused, best-in-class retailing while
the HifyreTM digital platform connects
consumers with cannabis products. Fire & Flower's leadership
team combines extensive experience in the cannabis industry with
strong capabilities in retail operations.
Fire & Flower is a multi-banner cannabis retail operator
that owns and operates the Fire & Flower, Friendly Stranger,
Happy Dayz and Hotbox brands.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc. and Friendly Stranger Holdings
Corp., licensed cannabis retailers that own and operate
cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, and the Yukon territory.
Through the strategic investment of Alimentation
Couche-Tard Inc. (owner of Circle K convenience stores), Fire
& Flower has set its sights on the global expansion as new
cannabis markets emerge.
To learn more about Fire & Flower,
visit www.fireandflower.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain forward-looking
information within the meaning of applicable Canadian securities
laws ("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur. These
statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower and / or Humble, as
applicable, at the date the statements are made based on
information then available to Fire & Flower and / or Humble,
respectively. Various factors and assumptions are applied in
drawing conclusions or making the forecasts or projections set out
in forward-looking statements Forward-looking statements are
subject to and involve a number of known and unknown, variables,
risks and uncertainties, many of which are beyond the control of
Fire & Flower and Humble, which may cause Fire & Flower's
and /or Humble's actual performance and results to differ
materially from any projections of future performance or results
expressed or implied by such forward-looking statements. Such
factors, among other things, include: final
regulatory and other approvals or
consents; fluctuations in general macroeconomic
conditions; fluctuations in securities markets; the impact of the
COVID-19 pandemic; the ability of Fire &
Flower to successfully achieve its business objectives and
political and social uncertainties, and the ability
of Humble to successfully achieve its business
objectives and political and social uncertainties.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be
correct. Although the forward-looking statements
contained in this news release are based upon what management of
Fire & Flower and / or Humble believe, or believed at the time,
to be reasonable assumptions, neither Fire & Flower nor
Humble can assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
other factors that cause results not to be as anticipated,
estimated or intended. Readers should not place undue reliance on
the forward-looking statements and information contained in this
news release. Additional information regarding risks and
uncertainties relating to Fire & Flower's business are
contained under the heading "Risk Factors" in the Fire &
Flower's annual information form dated April
30, 2021 and other disclosure documents filed on
its issuer profile on SEDAR
at www.sedar.com. Readers are
encouraged to refer to Humble's Listing Statement for information
as to the risks and other factors which may affect Humble's
business objectives and strategic plans filed on its issuer profile
on SEDAR. The forward-looking statements contained in this
new release are made as of the date of this news release, and
neither Fire & Flower nor Humble undertake to update any
forward-looking statements that are contained or referenced herein,
except in accordance with applicable securities laws.
No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained
herein.
SOURCE Fire & Flower Holdings Corp.