Maker of Natural Top Dogs celebrates the role
of hot dogs in Canadian culture
MISSISSAUGA, ON, July 16, 2019 /CNW/ - In celebration of National
Hot Dog Day, Maple Leaf Foods, maker of the Maple Leaf Natural Top
Dog™ brand, today released new Canadian Hot Dog Etiquette aimed at
helping Canadians enjoy this sacred food on National Hot Dog Day,
and throughout July's National Hot Dog Month.
Notably, the new Maple Leaf-authored etiquette rejects the
common rule popularized in Chicago
that ketchup is a no-no on hot dogs, pointing out that for
Canadians, "reaching for ketchup is as natural a reflex as gripping
a hockey stick."
The etiquette also sanctions gravy and cheese curds on hot dogs,
encourages hand-held eating and underscores the appropriateness of
eating hot dogs with mittens and gloves in Canada. In particular, goalies should never
remove gloves while eating hot dogs during a game, cautioning that
"it's too risky to the knuckles."
In the "don't" category, people should avoid fretting about hot
dog ingredients and should instead relax when a Maple Leaf Natural
Top Dog™ is on your bun. "Focus on hot dog deliciousness and know
that Maple Leaf Natural Top Dogs™ are made with natural ingredients
that are so simple and understandable, no guilt is necessary," the
etiquette reads.
In addition, a hot dog should never be called a sandwich.
According to the etiquette, "hot dogs are sacred in Canada and the name stands with or without the
presence of bread. But a sandwich without the bread is just – well,
ingredients."
"With over 950 million hot dogs sold at retail last year in
Canada*, it's clear hot dogs are
the consummate summer food and Maple Leaf Natural Top Dogs™ in
particular are the ultimate in taste, convenience and guilt-free
eating," said Janet Riley, Maple
Leaf Foods, Vice President of Communications, also known as the
Queen of Wien. "We felt
traditional hot dog etiquette needed an overhaul to honour and
acknowledge Canadian culture, and we hope our new 'rules' will
inspire Canadians everywhere to celebrate with our Natural Top Dogs
this July. Or August. Or any day of the year."
'Queen of Wien' Janet Riley, former President of the National
Hot Dog and Sausage Council in Washington, DC for nearly 30 years, is an
expert on hot dog culture, and now brings her knowledge and hot dog
whimsy to Canada and Maple Leaf
Foods, where she is available for media interviews about the new
hot dog etiquette or any imaginable fact about hot dog history,
lore, nutrition or preparation.
For more information, visit www.mapleleaf.ca/topdogsfacts/.
Notes to Editors
*Nielsen MarketTrack, NAT+NFLD GB+DR+MM, Latest 52 weeks to PE
May 25, 2019
About Maple Leaf Foods
Maple Leaf Foods is a producer of food products under leading
brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural
Selections®, Schneiders®, Schneiders® Country Naturals®, Mina®,
Greenfield Natural Meat Co.®, Lightlife™, Field Roast Grain Meat
Co.™ and Swift®. Maple Leaf employs approximately 12,500 people and
does business in Canada, the U.S.
and Asia. The Company is
headquartered in Mississauga,
Ontario and its shares trade on the Toronto Stock Exchange
(MFI).
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SOURCE Maple Leaf Foods Inc.