Home Chef leverages Points’ Loyalty Commerce Platform to Power New Incentive Offering
June 19 2019 - 7:00AM
Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering
loyalty commerce, today announced a multi-year partnership with
Home Chef, one of the largest meal kit delivery companies in the
U.S. United Airlines’ MileagePlus members will now earn frequent
flyer miles when they sign up and make their first Home Chef
purchase.
“We’re thrilled to be partnering with Points and United as our
launch program,” said Rich DeNardis, Chief Revenue Officer, Home
Chef. “The ability to seamlessly introduce our leading meal
delivery service to millions of loyalty program members provides us
with a huge customer acquisition opportunity.”
When members sign up for Home Chef’s weekly deliveries of fresh,
perfectly-portioned ingredients, they combine incredible home
cooking with earning more of their chosen loyalty program points or
miles, starting with United Airlines’ MileagePlus. The transaction
is seamlessly powered by Points’ industry standard Loyalty Commerce
Platform.
“Linking leading brands like the highest rated meal kit company,
Home Chef, to the loyalty ecosystem is the core focus of our
Platform Partnerships strategy,” said Points’ President,
Christopher Barnard. “First, we’re excited that Home Chef now
offers a proven and compelling incentive that helps its customers
get more out of their service. Second, we’re satisfied that
offering loyalty members increased access through multiple channels
allows them to get more out of their programs and is an engaging
and profitable strategy for our leading loyalty program partners
like United Airlines. We look forward to helping Home Chef
continue to expand this exciting initiative by adding new programs
in the coming months.”
With its leading Loyalty Commerce Platform, Points provides
loyalty ecommerce and technology solutions to the world's top
brands to power innovative products and services to drive increased
revenue and member engagement in loyalty programs. Points leverages
its platform to efficiently deliver great products, including the
Buy, Gift and Transfer functionality, to nearly 60 loyalty program
partners worldwide.
For more about Points' Loyalty Commerce Platform, visit
www.points.com.
About PointsPoints, (TSX: PTS)(NASDAQ: PCOM),
provides loyalty e-commerce and technology solutions to the world's
top brands to power innovative services that drive increased
loyalty program revenue and member engagement. Currently, the
Company has a growing network of nearly 60 global loyalty programs
integrated into its unique Loyalty Commerce Platform. Points offers
three core private or co-branded services: its Loyalty Currency
Retailing service sells loyalty points and miles directly to
consumers; its Platform Partners service, which offers earn and
redemption opportunities via third-party or loyalty channels; and
its Points Travel service helps loyalty programs increase revenue
from hotel and car rental bookings while offering members more
opportunities to earn and redeem loyalty rewards more broadly.
Points is headquartered in Toronto, with offices in San Francisco,
London and Dubai.
For more information, visit company.points.com.
About Home ChefHome Chef is one of the largest
meal kit delivery companies in the U.S., with over 3.5 million
meals delivered each month. Founded in 2013, Home Chef offers
fresh, pre-portioned ingredients and easy to follow recipes
delivered weekly and is designed for anyone to be able to cook and
everyone to enjoy. The Chicago-based company delivers nationwide.
For two years running, Home Chef has been rated #1 in customer
satisfaction among leading meal kit companies, according to Market
Force Information U.S. Grocery Benchmark Study. Home Chef is a
subsidiary of The Kroger Co. (NYSE: KR). Find out more and get
cooking at www.homechef.com. Follow us on Twitter, Instagram and
Facebook for updates and inspiration.
CONTACTPoints Media RelationsCatherine
LoweCatherine.lowe@points.com649-539-1310
Home Chef Media RelationsMaris
Callahanmaris.callahan@homechef.com312-771-9201
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