The Company Will Tap into Southern Glazer's
Established Distribution Network to Bring
Quatreau, its CBD-Infused Sparkling Water, to U.S.
NEW YORK, April 21, 2021 /PRNewswire/ - Canopy Growth
Corporation ("Canopy Growth") (TSX: WEED) (NASDAQ: CGC), a
world-leading diversified cannabis, CBD and vaporization device
company, today announced Southern Glazer's Wine & Spirits
("Southern Glazer's"), the world's pre-eminent distributor of
beverage alcohol, as the distribution partner for its U.S.
portfolio of CBD-infused beverages. This partnership announcement
follows the recent launch of Quatreau – Canopy's first line of
CBD-infused beverages sold in the U.S market.
"Through this groundbreaking partnership, we will leverage
Southern Glazer's established distribution network to bring our CBD
beverage portfolio to retailers and consumers across the U.S.
market," said Julious Grant, Chief
Commercial Officer, Canopy Growth. "The leadership team at Southern
Glazer's shares our values, priorities, and future-forward view of
the category. Together, we are committed to creating an immediate
strategic route to market for Canopy's premium CBD beverages."
Southern Glazer's will distribute Canopy Growth's CBD beverages,
beginning with its CBD-infused sparkling water brand Quatreau™,
across seven states, with additional states in the months to come.
Southern Glazer's will be selling Quatreau™ through its existing
commercial infrastructure, including its industry-leading Proof®
e-commerce platform at sgproof.com. Canopy Growth is one of the
first U.S. CBD beverage producers to access the nationwide network
of a large-scale alcohol distributor to reach consumers across the
U.S. at mainstream retail stores. The agreement also showcases the
benefits of the company's strategic relationship with Constellation
Brands, the global beverage leader.
"This agreement reinforces our consumer-focused approach to
identifying emerging growth areas where we can add value for our
customers," said David Chaplin,
Chief Growth Officer, Southern Glazer's Wine & Spirits. "There
is strong consumer interest in the CBD-infused beverage category
and our distribution network is uniquely positioned to deliver the
most efficient and effective route-to-market for CBD suppliers and
retail customers. We're proud to align with Canopy Growth, a
company well-positioned to lead this product category with a
portfolio of premium, highly desirable consumer brands."
"Innovation in the beverage industry like we are seeing from
Canopy Growth brings new energy to the marketplace and increases
the level of consumer interest in all our products," added
John Wittig, Chief Commercial
Officer, Southern Glazer's Wine & Spirits. "We are excited to
be adding Quatreau as the first CBD-infused beverage in our
Quatreau sparkling water contains 20 mg of premium, U.S. grown
hemp-based CBD, in four refreshing flavors: Cucumber + Mint,
Passion Fruit + Guava, Blueberry + Acai, and Ginger + Lime. With an
MSRP of $3.99 per 12-ounce can,
Quatreau is a functional zero-sugar drink that delivers a natural,
low calorie beverage alternative. The stateside launch follows the
successful 2020 rollout of Quatreau in Canada, where it is now the top-selling
ready-to-drink CBD beverage.
For more information about Canopy Growth, visit
About Canopy Growth Corporation
(TSX:WEED, NASDAQ:CGC) is a world-leading diversified cannabis and
cannabinoid-based consumer product company, driven by a passion to
improve lives, end prohibition, and strengthen communities by
unleashing the full potential of cannabis. Leveraging consumer
insights and innovation, we offer product varieties in high quality
dried flower, oil, soft gel capsule, infused beverage, edible, and
topical formats, as well as vaporizer devices by Canopy Growth and
industry-leader Storz & Bickel. Our global medical brand,
Spectrum Therapeutics, sells a range of full-spectrum products
using its color-coded classification system and is a market leader
in both Canada and Germany. Through our award-winning Tweed and
Tokyo Smoke banners, we reach our adult-use consumers and have
built a loyal following by focusing on top quality products and
meaningful customer relationships. Canopy Growth has entered into
the health and wellness consumer space in key markets including
Canada, the United States, and Europe through BioSteel sports nutrition, and
This Works skin and sleep solutions; and has introduced additional
federally-permissible CBD products to the
United States through our First & Free and Martha
Stewart CBD brands. Canopy Growth has an established partnership
with Fortune 500 alcohol leader Constellation Brands. For more
information visit www.canopygrowth.com.
About Southern Glazer's Wine & Spirits
Glazer's Wine & Spirits is the world's pre-eminent distributor
of beverage alcohol, and proud to be a multi-generational,
family-owned company. The company has operations in 44 U.S. states,
the District of Columbia and
Canada. Southern Glazer's urges
all retail customers and adult consumers to market, sell, serve and
enjoy its products responsibly. For more information visit
www.southernglazers.com. Follow us on Twitter and Instagram
@sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
Notice Regarding Forward-Looking Statements
release contains "forward-looking statements" and "forward-looking
information" within the meaning of applicable U.S. and Canadian
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involve certain known and unknown risks and uncertainties.
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10-K for the year ended March 31,
2020, filed with the Securities and Exchange Commission and
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SOURCE Canopy Growth Corporation