TORONTO
and NEW YORK, June 27, 2016 /CNW/ - AcuityAds Holdings
Inc. (TSXV:AT) ("AcuityAds" or "Company"), a technology leader that
provides targeted digital media solutions enabling advertisers to
connect intelligently with audiences across online display, video,
social and mobile campaigns, today announced that it has reached
the 100th partner mark for its Self-Serve Programmatic
Marketing Platform. Acuity's partner roster, which now
includes a blended mix of both brands and agencies has expanded
rapidly since launching the Self-Serve Platform only 24 months ago,
adding 10 new partners in May 2016
alone.
Acuity's Self-Serve Programmatic Marketing
Platform enables partners to manage digital advertising campaigns
easily and efficiently via an intuitive user interface with access
to extensive resources including campaign specialists, training and
support experts. The platform is powered by proprietary
machine learning technology, enabling marketers to supercharge
their digital marketing by taking extreme control of their
programmatic advertising campaigns, redefining industry standards
for data-driven transparency.
"Acuity saw that there was a real gap in the
market for a programmatic solution that put marketers in the
driver's seat because both brands and agencies were in need of a
tool that provided campaign visibility, control and flexibility.
This led to the creation of our Self-Serve Platform, which allows
marketers and agencies alike to control their campaigns down to the
very last detail," said AcuityAds CEO Tal
Hayek. "The Self-Serve business now represents the
fastest growing revenue segment of our business worldwide and the
100 partner milestone is a tremendous achievement for our
company. It is also a validation that brands and agencies
across the globe are recognizing the investments we've made in
building the most effective and transparent Self-Serve Programmatic
Platform to help them ultimately deliver the highest return on
advertising spend possible."
The Acuity Self-Serve Partner Program (ASPP)
includes free training and on-boarding to the Self-Serve platform
and access to a dedicated Account Manager to aid with ramping,
campaign setup and optimization and access to technical
support. Marketers can monitor the progress of their existing
campaigns in real-time with in-depth analysis thanks to the
platform's algorithmic performance and up-to-the-minute reporting
to measure campaign success.
AcuityAds has also recently launched its
Self-Serve Programmatic Marketing Platform in Europe and this should provide another
catalyst for continued growth of its Self-Serve partner community
worldwide.
Furthermore, AcuityAds is pleased to announce
that it has retained Renmark Financial to further expand the
Company's investment exposure in the
United States. In consideration of the services to be
provided, the Company has agreed to pay a monthly retainer of
$3,500 starting July 1st, 2016 to Renmark Financial
Communications Inc. Renmark Financial Communications does not
have any interest, directly or indirectly, in AcuityAds Inc. or its
securities, or any right or intent to acquire such an interest.
For more information on how Acuity is powering
the most efficient programmatic campaigns in the industry, visit
AcuityAds.com or to explore the Acuity Self-Serve Partner Program
in more detail visit www.AcuityAds.com/Acuity-Partner-Program
About AcuityAds
AcuityAds is a technology company
that enables marketers to connect intelligently with their
most meaningful audiences through digital media. At the
core of its offerings is a self-serve programmatic marketing
platform, powered by proprietary machine learning
technology. AcuityAds empowers marketers by leveraging its
industry leading advertising campaign solutions with real-time
reporting and analytics, bringing accountability to programmatic
advertising to deliver business results.
AcuityAds is headquartered in Toronto, Ontario, Canada with offices in
New York City, Boston, Los
Angeles, San Francisco,
San Diego, Vancouver, Calgary and Montreal. For more information, visit
AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute
"forward-looking statements" within the meaning of applicable
securities laws. Forward-looking statements are necessarily based
upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.