- Distribution Gains to Expand Else into approximately 300
independent grocery store locations across 8 intermountain
states.
VANCOUVER, BC, May 26, 2021 /CNW/ - ELSE NUTRITION HOLDINGS
INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL) ("Else" or
the "Company") the Plant-Based baby, toddler and
children nutrition company, announces that it will begin
distribution with Salt Lake
City-based Associated Food Stores (AFS). AFS operates six
corporately owned store banners; Lin's, Macey's, Dan's, Fresh
Market and select Ace Hardware stores, as well as serving
more than 400 independent grocers in several Western mountain
states. AFS is a large retail company, both food and non-food
goods, with 1,400 employees and annual revenue of $1.6B. Else's Plant-Based Complete Nutrition for
Toddlers will soon be available in an initial 32 locations, with
KeHe to deploy product up to 300 additional independent grocers in
the near future.
"Launching at AFS is very important to us, as it significantly
boosts the availability of our whole food, clean label offering to
millions of more wanting American parents, looking for real
solutions for their children," stated Hamutal Yitzhak, CEO and Co-Founder of Else
Nutrition. "With the potential of being in nearly 300 additional,
high quality independent grocery outlets shows our commitment to
expand U.S. retail distribution by the end of 2021, and beyond,"
she added.
About AFS
Associated Food Stores is an American distributor and
retailer co-operative that supplies independently owned
retail supermarkets throughout Utah, Arizona, Idaho, Colorado, Montana, Oregon, Nevada, and Wyoming. Membership has grown to more than 400
retailers in the eight intermountain states. AFS continues to be
committed to independent retailers by providing quality products,
support, and exceptional service. AFS's corporate office,
located in Salt Lake City, Utah,
is home to a variety of wholesale and retail operations and support
that lead to the success of our member retailers. Services include
human resources, retail technology and operations support,
insurance service, marketing and design, advertising, accounting,
market development, and procurement. AFS's Distribution Center in
Farr West, Utah, provides
groceries, non-foods goods, and other products to the more than 400
retailers. Their core retailers are: Lin's, Macey's, Dan's,
Dick's, and Fresh Market. Associated Food Stores was founded
on the idea of local grocers banding together to help improve
individual businesses and we continue with that philosophy today by
sourcing local products when possible.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company
focused on developing innovative, clean and plant-based food and
nutrition products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy, formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at the Global
Food Innovation Summit in Milan.
Else Plant-Based Complete Nutrition for Toddlers was recently
ranked as the #1 Top seller in the baby and toddler formula
category on Amazon. The holding company, Else Nutrition Holdings
Inc., is a publicly traded company, listed as TSX Venture Exchange
under the trading symbol BABY and is quoted on the US OTC Markets
QX board under the trading symbol BABYF and on the Frankfurt
Exchange under the symbol 0YL. Else's Executives includes
leaders hailing from leading infant nutrition companies. Many
of Else advisory board members had past executive roles in
companies such as Mead Johnson, Abbott Nutrition, Plum Organics and
leading infant nutrition Societies, and some of them
currently serve in different roles in leading medical centers and
academic institutes such as Boston Children's Hospital, Pediatrics
at Harvard Medical School, USA, Tel Aviv
University, Schneider Children's Medical Center of
Israel, Rambam Medical Center and
Technion, Israel and University
Hospital Brussels, Belgium.
For more information, visit: elsenutrition.com or
@elsenutrition on Facebook and Instagram.
TSX Venture Exchange
Neither the TSX Venture Exchange nor its regulation services
provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will" or similar expressions.
Forward-looking statements in this press release include statements
with respect to the anticipated dates for filing the Company's
financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID 19 and that the
manufacturing, broker and supply logistic agreement with the
Company do not terminate. Actual results may differ from the
estimates, beliefs and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to
place undue reliance on any forward-looking statements, which
reflect management's expectations only as of the date of this press
release. The Company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
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SOURCE Else Nutrition Holdings Inc.