Loop Insights Enters $225B CPG Retail
Market With Successful Integration With The Coupon Bureau to
Deliver Verified Universal Digital Coupons Through Loop’s Wallet
Pass Platform
Power Of Loop's Real-Time Data
Capabilities and Digital Wallet pass solution paired with The
Coupon Bureau's new universal digital 8112 coupons set to
revolutionize the Coupon industry and improve the retailer, CPG
Brand, and customer experience
VANCOUVER, British Columbia, CANADA -- May 18, 2021
-- InvestorsHub NewsWire -- Loop Insights Inc. (TSX.V:
MTRX) (RACMF:OTCQB)
(the "Company" or "Loop"), a global leader in providing real-time
data analytics through artificial intelligence to drive customer
activation and engagement, is pleased to announce that they have
completed the integration of the Loop Wallet pass platform and The
Coupon Bureau's new Universal Digital Coupon standard. The Coupon
Bureau (TCB), is a non-profit data exchange helping Retailers and
Brands to utilize their new Universal Digital Coupon standard to
improve the customer coupon redemption experience and reduce fraud.
Coupon fraud is a serious concern for Consumer Packaged Goods (CPG)
brands, with Trend
Micro estimating that over $300-600m is lost by these
brands each year due to fraud.
When TCB Digital 8112 Coupons are delivered through Loop's
Wallet pass platform, this will enable users to finally be able to
use their mobile phones to redeem coupons in a truly contactless
and secure way. Customers will not have to download and install a
separate app to redeem their coupons, they can simply redeem them
directly through their mobile phone using Loop's Wallet pass
platform which leverages the native wallet that is already built
into every iOS and Android smartphone globally.
Just as importantly, Loop will be able to generate significant
revenue from this integration. There are revenue models that take
into account revenue per active coupon, per impression, per
redemption as well as earning revenue from each participating
retailer or CPG and quarterly and annual licenses for access to
insights and analytics.
Loop Insights CEO Rob Anson states: "As
was highlighted in the recent announcement of Loop's strategic
alliance with NielsenIQ, Loop brings the power of personalization
at scale and powers "the last inch" in the purchase process
in-store, which provides the CPG Brands with real time campaign
performance and attribution metrics that don't exist in today's
market. Combined with NielsenIQ, who works with some of the top
global CPG brands and retailers, this integration with TCB will
continue Loop's disruption of the retail sector and position Loop
to continue accelerated growth and market disruption. When we look
back at the end of 2021, this TCB and Loop integration will be
appreciated as a true game-changer for Loop in terms of industry
exposure and most importantly its path to revenue."
The coupon industry is in dire need of digital standards
and Loop & TCB are leading the way
In 2020, according to TCB, there were over 1.3
billion coupons redeemed, and the CPG brands spent more than $225
billion in promotional spending on coupons, which is a huge market.
However, according to Kantar,
only 4.2% of all CPG coupons were distributed digitally, and
digital coupons only represented 3.4% of the total value of coupons
distributed. Primarily due to the lack of a standardized digital
ecosystem, this discrepancy clearly goes against what consumers are
demanding both from a convenience and a safety perspective in a
post-Covid world. Consumers want to be able to redeem their coupons
on their mobile phones and they want safe, contactless redemption
technologies, which is what Loop is helping to deliver with their
Wallet pass platform and the new TCB Universal Digital Coupons.
Loop Insights CTO Tamer Shafiq
states: "Leveraging The Coupon Bureau's latest
standard AI (8112) provides universal, single-use, real-time
validated coupons. Paired with Loop Insights' blockchain-backed
Wallet pass implementation, this results in a fully interoperable
solution, where both the authenticity of the coupon, and its
validity, can be confirmed in real time by any verifier."
Brandi Johnson, CEO of TCB states: "The
COVID-19 crisis has significantly impacted the coupon and retail
industry, especially with the rise in e-commerce sales and online
deliveries. To combat this, the retail industry has had to find
innovative ways to meet consumers' changing behavior. I have been
blown away by Loop Insights, their vision, technology, and their
innovative approach. The Loop Wallet pass integration with our new
coupon standard is truly revolutionary and will significantly
improve the customer experience. If you dig deeper, it goes
further, their ability to collect offline and online transactional
data, provide insights and then help retailers and brands engage
with their customers in real-time through their mobile phones with
digital coupons and provide full attribution is truly game-changing
for forward-thinking retailers and brands."
Forward Thinking Retailers are turning to
Loop
Forward-thinking retailers such as Sobeys, Canada's
second-largest grocery chain who Loop is currently working
on a POC with are looking to better manage and monetize
the entire customer journey from transaction to coupon redemption
to personalized real-time promotions and loyalty programs. These
retailers are turning to Loop to help them automate their processes
by consolidating all of their offline and online customer
transaction data, gaining insights into their customer purchasing
habits, and then engaging with their customers providing improved
customer service and increasing their share of the customer's
wallet. Loop's integration of the TCB Universal Digital Coupon
standard is another piece of the complete solution that Loop offers
to Retailers and CPG brands to help them connect directly with
their customers in real-time.
This Press Release Is Available On the Loop Insights
website, and also on the Verified
Forum On AGORACOM For Shareholder Discussion And
Management Engagement
ABOUT THE COUPON BUREAU
The Coupon Bureau is an open-market platform connecting all
stakeholders to the new Universal Positive Offer File. We help
support smarter promotions and enable the ongoing growth of the
industry. This allows all current stakeholders to maintain their
current business functions and expand those by utilizing The Coupon
Bureau connectivity. For more information, visit http://www.thecouponbureau.org
ABOUT LOOP INSIGHTS
Loop Insights Inc. is a Vancouver-based Internet of Things
("IoT") technology company that delivers transformative artificial
intelligence ("AI") automated marketing, contact tracing, and
contactless solutions to the brick and mortar space. Its unique IoT
device, Fobi, enables data connectivity across online and
on-premise platforms to provide real-time, detailed insights and
automated, personalized engagement. Its ability to integrate
seamlessly into existing infrastructure, and customize campaigns
according to each vertical, creates a highly scalable solution for
its prospective global clients that span industries. Loop Insights
operates in the telecom, casino gaming, sports and entertainment,
hospitality, and retail industries, in Canada, the US, the UK,
Latin America, Australia, Japan, and Indonesia. Loop's
products and services are backed by Amazon's Partner
Network.
For more information, please contact:
Loop Insights Inc.
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LOOP Website: www.loopinsights.ai
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Rob Anson, CEO
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Facebook: @ LoopInsights
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T : +1 877-754-5336 Ext. 4
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Twitter: @ LoopInsights
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E: ir@loopinsights.ai
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LinkedIn: @ LoopInsights
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This news release contains certain statements that
constitute forward-looking statements or information, including
statements regarding Loop's business and technology; the ability of
Loop to engage with industry participants to achieve its goals; the
development of Loop's technology; and the viability of Loop's
business model. Such forward-looking statements are subject to
numerous risks and uncertainties, some of which are beyond Loop's
control, including the impact of general economic conditions,
industry conditions, competition from other industry participants,
stock market volatility, and the ability to access sufficient
capital from internal and external sources. Although Loop believes
that the expectations in its forward-looking statements are
reasonable, they are based on factors and assumptions concerning
future events which may prove to be inaccurate. Those factors and
assumptions are based upon currently available information. Such
forward-looking statements are subject to known and unknown risks,
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results or events and cause actual results or events to differ
materially from those stated, anticipated, or implied in the
forward-looking statements. As such, readers are cautioned not to
place undue reliance on the forward-looking statements, as no
assurance can be provided as to future results, levels of activity,
or achievements. The forward-looking statements contained in this
news release are made as of the date of this news release and,
except as required by applicable law, Loop does not undertake any
obligation to publicly update or to revise any of the included
forward-looking statements, whether as a result of new information,
future events or otherwise. The forward-looking statements
contained in this document are expressly qualified by this
cautionary statement. Trading in the securities of Loop should be
considered highly speculative. There can be no assurance that Loop
will be able to achieve all or any of its proposed
objectives.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
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