Ahold Delhaize Buys Minority Stake in Adtech Company Adhese
October 19 2022 - 2:38AM
Dow Jones News
By Ian Walker
Royal Ahold Delhaize NV said Wednesday that it has bought a
minority shareholding in advertising technology company Adhese, as
part of its plan to develop digital advertising opportunities.
The Dutch grocer didn't disclose the size of the shareholding or
say how much it had paid.
"The partnership with Adhese allows us to develop and accelerate
digital advertising solutions for B2B partners that can scale with
our brands and generate insights to help us strengthen our
omnichannel offering," Chief Executive Wouter Kolk said.
Write to Ian Walker at ian.walker@wsj.com
(END) Dow Jones Newswires
October 19, 2022 03:23 ET (07:23 GMT)
Copyright (c) 2022 Dow Jones & Company, Inc.
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