FIRSTIME DESIGN LIMITED (FTDL) today announced its board of directors has elected Christopher Bering, age 39, President and Chief Executive Officer of the Company, effective November 30, 2013. He was also elected a member of the Company's Board of Directors, effective immediately. He succeeds Pete Wierenga as CEO, who had held the position of Chairman and CEO since January 2012. Prior to Mr. Bering’s appointment as CEO, Mr. Bering served as the Company’s President and Chief Operating Officer. Mr. Wierenga, will continue as Chairman of the Board of Directors.

Mr. Wierenga, commented, “The Board awarded the CEO title to more appropriately reflect the overall responsibility Mr. Bering maintains for the Company and its operations. Mr. Bering’s unique vision, creativity and passion have been invaluable to the growth and transformation of the organization. On behalf of our Board of Directors, we are excited about the future growth and evolution of the Company under his leadership."

About FirsTime Design Limited

FirsTime Design Limited, through it's subsidiary, License Products, Inc., does business as FirsTime Manufactory, an industry leading designer, marketer and distributor of timepieces and home decor products sold through national and regional retailers.

FirsTime Design LimitedJulie Kren, 262-364-5200 x101jkren@ftlpi.com

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