Madison Ave. Media Agrees to Acquire Track Entertainment
December 15 2010 - 3:00PM
Marketwired
Madison Ave. Media, Inc. (OTCBB: KHZM), a global leader in brand
intelligence and mobile marketing, today agrees to acquire Track
Entertainment a division of The Management Group, LLC. In an all
stock transaction.
With over $20 million in annual revenue, Track Entertainment
owns and manages a consortium of advertising, content, ticketing
and event driven web properties.
TrackEntertainment.com, an advertising and content network,
whose assets include 3.5 million registered users, and proprietary
web properties, representing a cross section of premiere lifestyle,
event directory, multicultural, and music based properties.
"Our combined properties and their affiliate network of web
syndicates reach over 5 million monthly unique visitors delivering
over 300 million monthly ad impressions in the US alone. Plugged
into Madison Avenue Media's data and digital advertising
capabilities, we become the 800lb. gorilla in the entertainment and
event category," states Andrew Fox, Chief Executive Officer, The
Management Group.
The Management Group offers integrated event marketing, media
and promotional programs to brand advertisers, delivering the
ability to build high impact, integrated, rich media programs
across multiple properties, including web, interactive, print and
event branding opportunities. The Management Group clients include
Pepsi, Heineken, T-Mobile, American Express and other leading
brands.
Fox co-founded The Management Group LLC in 2004 with President,
and Executive Producer of Live Events, Lee Heiman. The Management
Group is the holding company for all the related entertainment
properties.
PROMO Industry trends reports that Event Marketing spending
reached $171 Billion in 2005. Event marketing ranks second only to
direct marketing in perceived return on investment (ROI), according
to a survey of more than 700 marketing executives, reported by the
Los Angeles Business Journal.
"We are extremely excited to acquire such a strong foothold in
the lifestyle and entertainment industry. This is a great
opportunity to leverage our portfolio of products into this key
market channel," said Stephen Molinari, Chairman, Madison Ave.
Media.
Based in NYC, The Management Group operates in multiple
locations across the US and Canada, Buenos Aires, and Bangkok.
About Madison Ave. Media
As the #1 connector to the Mobile Generation, Madison Ave.
Media's innovative technology delivers an integrated matrix of
advanced digital communications, business intelligence and
proprietary digital media resources to millions of global customers
on a daily basis. Madison Ave. Media provides brands, networks and
advertising agencies with the understanding and reach to
effectively engage today's mobile customer, while delivering highly
measurable results. Madison Ave. Media is headquarters in Boca
Raton, Florida with offices across North America.
For more information about Madison Ave. Media, visit:
http://www.madisonavemedia.com/
Caution Concerning Forward Looking
Statements
This document includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995, including statements regarding Madison Ave. Media's ability
to improve their services, create new business models and
content-owner opportunities, integration plans, the expected timing
for the closing of the acquisition and the plans to operate Firefly
independently. These statements are based on the current
expectations or beliefs of management of Madison Avenue Media, and
are subject to uncertainty and changes in circumstances. Actual
results may vary materially from those expressed or implied by the
statements herein due to (1) changes in economic, business,
competitive, technological and/or regulatory factors, (2) failure
to receive regulatory approval for the acquisition, (3) failure to
compete successfully in this highly competitive and rapidly
changing marketplace, (4) failure to retain key employees, (5)
other factors affecting the operation of the respective businesses
of Madison Ave. Media. More detailed information about these
factors may be found in filings by Madison Ave. Media, as
applicable, with the Securities and Exchange Commission, including
their respective most recent Annual Report on Form 10-K and
Quarterly Report on Form 10-Q. Madison Ave. Media is under no
obligation to, and expressly disclaims any such obligation to,
update or alter their respective forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contacts To arrange an interview with Chairman Stephen
Molinari, please contact Dan Lancer 561-549-3112
DanL@MadisonAveMedia.com
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