Somatic Systems, Inc. (PINKSHEETS: SMAS) is pleased to announce
that additional dates and stations have been added to the December
schedule for "Health Forum," the national television show featuring
the company and its proprietary Clinical Somatics pain relief
system, clinics, products, and training programs.
The show has already aired in New York and Seattle, and now the
company has received notice that an additional, entirely new
station will be airing the Somatic Systems feature in
Minneapolis-Saint Paul. The Minneapolis-Saint Paul airings have
already begun, on station KSTC-TV 45:
-- Friday, December 5, 6:30 AM
-- Friday, December 12, 6:30 AM
-- Friday, December 19, 6:30 AM
-- Friday, December 26, 6:30 AM
The Minneapolis-Saint Paul region of Minnesota is not only the
most populous area of the state and home to the state capital, but
also part of a greater metropolitan area with a population of 3.5
million, ranked the 13th most populous region of the US.
Minneapolis is home to 50,000 college students and 20 colleges,
including the main campus of the University of Minnesota; and Saint
Paul is ranked second in the US in colleges per capita. Somatic
Systems has been targeting college students for its Somatics
Professional Training program. With Saint Paul considered the last
eastern city and Minneapolis the first western city, Somatic
Systems' television airings there provide the company with
significant exposure in a geographically and demographically
advantageous region.
In November, the company announced three airdates each in New
York and Seattle. Now, additional dates in both regions have been
added. In New York, along with the last week's airing on December
2, the show will also air on WRNN-TV at the following times:
-- Tuesday, December 9, 6:30 AM
-- Tuesday, December 16, 6:30 AM
-- Tuesday, December 23, 6:30 AM
-- Tuesday, December 30, 6:30 AM
In Seattle-Tacoma, along with the last week's December 3 airing,
the show will air on KWPX ION at the following times:
-- Wednesday, December 10, 7:00 AM
-- Wednesday, December 17, 7:00 AM
-- Wednesday, December 24, 7:00 AM
-- Wednesday, December 31, 7:00 AM
Last week, while the first "Health Forum" airings were
beginning, Somatic Systems was also featured on MoneyTV, a
financial industry television program that airs to 70 million
households nationwide through this week. These new "Health Forum"
airdates and station continue to add to the growing media presence
for Somatic Systems, which announced this fall that it would begin
aggressive promotional and expansion efforts.
About The Television Stations
WRNN-TV serves New York, New Jersey, and Connecticut; coverage
also includes Albany and the Hudson River Valley region of upstate
New York. Albany is not only New York's state capital, but it is
also only 2 hours west of Somatic Systems' Northampton,
Massachusetts headquarters, with other areas of the surrounding
Hudson River valley only 1 hour from the headquarters; Connecticut
is only 25 minutes south of Somatic Systems' headquarters.
WRNN is one of the largest independent television broadcast
stations in the country, reaching over 5 million households in the
tri-state area. The network is featured on Cablevision, Time-Warner
Cable, RCN, Comcast, and DirectTV. Furthermore, the network's
service of the New York metropolitan tri-state area provides
invaluable exposure to members of a population exceeding 20 million
people, including the largest city in the US and the 5 largest
cities in both New Jersey and Connecticut.
New York city is only two-and-a-half-hours from Somatic Systems'
headquarters and training facilities, and is the home of one of
Somatic Systems' offices, with a small satellite clinic located in
New Jersey.
KWPX ION serves Seattle, Washington, and the surrounding
Tacoma-Bellevue metropolitan region. With a population of greater
than 4 million, the region is the largest in the Pacific Northwest.
The region has been ranked the most affluent in the state, as well
as having the 17th highest per capita income nationwide. Seattle
has also been rated as the most literate city in the US, and the
most educated city as well.
Somatic Systems has been heavily engaged in efforts to become a
fully approved healthcare provider for the US military, veterans,
and their families. The company has also announced plans to open
clinics nearby military bases to serve these populations, in
addition to its other efforts to rollout clinics nationwide for the
general population as well. To this end, the company stated that
its representatives have already been in talks regarding the
Seattle-Tacoma area's large concentration of military-related
populations, and views the Seattle-Tacoma television coverage as
particularly strategic.
About "The Health Forum"
The half-hour television series, "Health Forum," dedicates an
entire segment to showing viewers how Somatic Systems can help them
achieve lasting relief from chronic pain, injury, and
musculoskeletal disorders without surgery or dependence on
medication. The segment begins airing at a time when rising medical
costs and growing economic concerns have increased consumer outcry
and demand for affordable, effective non-invasive solutions to
these kinds of epidemic health complaints.
Features of the segment include Somatic Systems' practitioners
working with clients to relieve back and shoulder pain, and
interviews with company CEO Steven Aronstein and with clinical
Somatics practitioners and trainers from Somatic Systems'
Professional Training Program. The program also features interviews
with clients about how Somatics helped them out of pain to the
point of "changing their lives," and discussions with Professional
Training Program students who were so moved by the impressive
results of Somatics that they chose to make Somatics their
career.
The program on Somatic Systems will air at least 50 times in the
coming months, including nationally on the Women's Entertainment
television network (WE tv) and the Travel Channel, as well as in
syndication locally in other television markets throughout the
country.
"The Health Forum" television feature is an important element of
Somatic Systems' overall expansion of its promotional and branding
efforts in support of its ongoing nationwide expansion activities.
The company is preparing to launch a major redesign of its website
to capitalize on the increased exposure and traffic expected from
the television shows. Somatic Systems is also working with
consultants and public relations firms on other components of its
larger expansion strategy, including new consumer products to meet
the increased demand, large-scale affiliate and franchise programs,
co-marketing, leveraging strategic relationships, new web-based
services, and additional media coverage.
Airing of the television program will continue throughout the
coming year, and the company will announce show times as they are
scheduled. Those airing schedules will also be posted on the
company's website, at www.somatics.org/healthforum/schedule, and
interested parties can sign up on that same page to be notified of
the airing schedules by email as soon as they are announced.
In addition to the 50 guaranteed airings, networks may pickup
the television segment on Somatic Systems for additional
broadcasts. The company also stated it will make portions of the
television program available on their web site,
www.somatics.org.
About Somatic Systems, Inc.
Somatic Systems is the worldwide center for Clinical
Somatics(TM), the groundbreaking drug-free, non-surgical approach
to pain relief. This proprietary system uses natural, non-invasive
movement techniques -- conducted through one-hour hands-on
sessions, therapeutic exercises classes, and home exercises lasting
as little as 5 minutes a day -- to relieve pain and limitation
resulting from accident, trauma and repetitive stress, including
back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ,
scoliosis, bursitis, sciatica, headaches, tendonitis and more.
Clinical Somatics(TM) also provides performance gains and injury
prevention for casual and professional athletes.
Somatic Systems is pursuing a 3-part growth strategy, consisting
of a nationwide rollout of pain management Somatics Clinics;
increased production and distribution of therapeutic videos, books,
and other retail self-help Somatics Products; and expanded Somatics
Training Programs to supply Clinic practitioners serving medical
and orthopedic professionals and institutional and corporate
programs. The company operates a suite of web sites offering
Somatics information, products, resources, and opportunities, at
www.somatics.org.
Safe Harbor Act: This release includes forward-looking
statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995 that involves
risks and uncertainties including, but not limited to, the impact
of competitive products, the ability to meet customer demand, the
ability to manage growth, acquisitions of technology, equipment, or
human resources, the effect of economic business conditions, and
the ability to attract and retain skilled personnel. The Company is
not obligated to revise or update any forward-looking statements in
order to reflect events or circumstances that may arise after the
date of this release.
Contact: For more information visit http://www.somatics.org or
contact: Investor Relations 1 877 586-2555
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