Marimekko to expand to Singapore – First store to open in September
June 20 2023 - 12:30AM
Marimekko to expand to Singapore – First store to open in September
Marimekko Corporation, Press release 20 June 2023 at 8.30
a.m.
Marimekko to expand to Singapore – First store to open in
September
Marimekko continues to expand its business in Asia, when a
Marimekko store will open at the end of September 2023 in the ION
Orchard mall, one of the leading shopping centers in Singapore. At
the same time, a Marimekko online store will be launched in
Singapore. Asia is the most important geographical area for
Marimekko’s international growth, and Singapore is a key city in
South East Asia, having a wider impact for building brand awareness
and positioning in Asia.
”Our inspiring stores and creative retail concepts have expanded
the Marimekko phenomenon in our key markets, especially in Asia.
One of the fastest growing markets for us in Asia has been
Thailand. We are very happy that our excellent collaboration in
scaling up Marimekko’s brand together with Tanachira, our partner
in Thailand, will now extend to Singapore,” says Natacha Defrance,
Marimekko's Senior Vice President of Sales, Region East. “Having
successfully established the Marimekko brand in Thailand during the
past eight years in close partnership with the headquarter, we at
Tanachira are pleased to expand our partnership with the opening of
the first Marimekko store and a café concept in Singapore. We are
excited to be bringing the joyful design and experience of
Marimekko to one of the biggest and most vibrant financial and
lifestyle hubs in Asia. This first store will be located at the
prestigious ION Orchard mall, right in the heart of the Singapore
Orchard Road shopping district where savvy locals and international
tourists abound. We are looking forward to this continued
collaboration and journey with Marimekko to grow the Marimekko
business,” says Tanapong Chirapanidchakul, CEO of
Tanachira.
During the strategy period of 2023–2027, Marimekko will focus on
scaling its business and growth especially in international
markets. The Asia-Pacific region is Marimekko’s second largest
market area, and net sales in the market area are expected to
increase in 2023. The growing market, strong brand fit and proven
track record with the loose franchise partnership model provide a
good foundation for Marimekko for accelerating omnichannel growth
in Asia.
Further information: Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944 anna.tuominen@marimekko.com
DISTRIBUTION: Key media
Marimekko is a Finnish lifestyle design company renowned
for its original prints and colors. The company’s product portfolio
includes high-quality clothing, bags and accessories as well as
home décor items ranging from textiles to tableware. When Marimekko
was founded in 1951, its unparalleled printed fabrics gave it a
strong and unique identity. In 2022, the company’s net sales were
EUR 167 million and brand sales of the products worldwide amounted
to EUR 382 million. Globally, there are roughly 150 Marimekko
stores, and online store serves customers in 35 countries. The key
markets are Northern Europe, the Asia-Pacific region and North
America. The Group employs about 460 people. The company’s share is
quoted on Nasdaq Helsinki Ltd. www.marimekko.com
Marimekko Oyj (LSE:0JX9)
Historical Stock Chart
From Apr 2024 to May 2024
Marimekko Oyj (LSE:0JX9)
Historical Stock Chart
From May 2023 to May 2024
