ORLANDO, Fla., July 12, 2017 /PRNewswire/ -- accesso
Technology Group plc (AIM: ACSO), the premier technology
solutions provider to leisure, entertainment and cultural markets,
plans to acquire The Experience Engine™
(TE2) in a move that will provide accesso the capabilities
to offer a heightened level of personalization and real-time
marketing to customers across a range of venues including theme
parks, ski resorts, hotels, quick service food, healthcare and
other hospitality-focused operations.
The $80 million acquisition is the
largest in accesso's history, and promises to make its
existing technology solutions more powerful, more customizable, and
more beneficial to customers around the world.
"The addition of TE2 is a major step forward in the evolution of
accesso and the innovative solutions we offer to the broad-ranging
leisure, attractions and hospitality marketplace," said
Steve Brown, accesso
CEO. "Our customers will have options to connect with their
guests in new and exciting ways – from ticketing to food and
beverage, retail, queuing and more. Leveraging TE2's platform
means we can offer a more personalized customer experience, better
anticipate guest needs and enhance spending through
highly-targeted, real-time interactions."
The San Diego-based TE2, which
serves brands including Merlin Entertainments, Cedar Fair
Entertainment, Carnival Corporation and SeaWorld Parks &
Entertainment, offers platform-as-a-service (PaaS) technology
solutions that help marketers drive engagement and revenue. The
technology uncovers new levels of actionable insights to deliver
impactful and personalized experiences that customers want and
value, by identifying guest behaviors before, during and after
their visit.
"Joining the accesso team is perfect fit for TE2. We've
long admired the innovative approach accesso has taken with its
focus on high quality service, working with its clients as partners
and continuing to raise the bar on technology," said Scott Sahadi, TE2 CEO. "We now look
forward to working as part of the accesso team and continuing our
efforts to improve the guest experience and drive revenue results
through the use of integrated technology and insights."
About accesso Technology Group
accesso (AIM: ACSO) is the premier technology solutions
provider to leisure, entertainment and cultural markets. Our
patented and award-winning technology solutions drive increased
revenue for attraction operators while improving the guest
experience.
Our solutions add value to operators at every point of the guest
experience with our technology facilitating the key points of
contact with their many millions of guests.
We Drive Attendance
The
accesso Passport® and accesso
ShoWareSM ticketing suites are comprehensive,
easy-to-use cloud solutions that process tens of millions of
tickets every year for assigned seat and general admission venues,
enabling operators to maximize up-sell and cross-sell with ease to
drive greater revenue.
We Handle Payments
Our
payment gateway carries level 1 PCI security certification and 24/7
support. It provides the tools, security and support
operators need to drive sales and has so far processed more than
$5 billion in transactions.
We Take Guests out of
Line
Since 2001, more than 11 million guests have used a
patented accesso LoQueueSM solution to queue
less, ride more, enjoy a better experience and increase
in-attraction spend.
We Simplify
Point-of-Sale
Our
accesso SiriuswareSM point-of-sale
solution offers software modules that combine ticketing,
membership, retail, food/beverage transactions, rentals, credit
card processing and many other functions into a single system
eliminating the need for separate systems and databases.
More than 1,000 attractions and venues worldwide currently
employ accesso technology – from theme parks, water parks,
cultural attractions, live performance venues and sporting events
to ski and snow parks. We are proud that our solutions are
trusted by the majority of the leading names in the leisure
industry including Six Flags Entertainment, Cedar Fair
Entertainment, Merlin Entertainments, International Speedway
Corporation, Palace Entertainment, Compagnie des Alpes and
Herschend Family Entertainment.
accesso is a public company, listed on AIM: a market
operated by the London Stock Exchange. For more information
visit: www.accesso.com.
About TE2
TE2 - The Experience Engine™ Inc. is the leader in
experience-driven, personalized advertisement and content delivery
for connected consumers, bridging the physical and digital brand
experience across mobile, wearables and other digital technologies.
TE2 is designed for industries where an in-person experience is a
critical engagement opportunity, including hospitality, resorts,
theme parks, food, travel, education and healthcare. For more
information about TE2, please
visit www.theexperienceengine.com.
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SOURCE accesso