Brave Bison Group PLC Brave Bison is now on Snapchat
October 30 2018 - 7:35AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
30 October 2018
Tuesday 30 October 2018
Brave Bison Group plc
("Brave Bison" or "the Group")
Brave Bison is now on Snapchat
Brave Bison, (AIM: BBSN), the social video company, is pleased
to announce that its multi-platform channels, Mutha and Perk, are
partnering with Snapchat to feature on its new Shows section of the
mobile-app. The deal is part of Snapchat's announcement today,
stating that it will be significantly expanding its content from UK
creators, offering users more choice, more perspectives and more of
what they like.
The new Shows feature expands the selection of local content
available on Snapchat's Discover page, which already features
Publisher Stories from well-known UK brands including the
Telegraph, the Sun and the Economist. Shows are now easier to find,
with dedicated profile pages for each Show where Snapchatters can
access all available episodes and seasons to watch. A designated
Shows carousel on the Discover page will also soon be
introduced.
Whilst the agreement will not result in a material financial
benefit to the Company, it will significantly broaden the reach of
Brave Bison's engaging influencer and social video content and
therefore strengthen its future ability to attract brands and
advertising to the channels.
Claire Hungate, Chief Executive at Brave Bison, commented, "Over
90% of UK social network users aged 18-24 are using Snapchat, which
makes it a key distribution platform for Mutha and Perk given that
their content and subject matter are both aimed squarely at a Gen Z
and Millennial audience. This is a great opportunity for us to
widen the reach of our entertaining content with purpose. We're
very excited to be partnering with Snapchat on this new push into
UK content."
Mutha celebrates sustainable and conscious living, working with
organisations, brands and individuals who are taking positive
action. Its aim is to inspire its audience into behaviour change
and be an antidote to much of today's negative media narrative on
the subject. Mutha has launched in partnership with the United
Nations Environment Programme. Perk celebrates individuals who've
found their work niche in order to inspire a future generation of
workers; entertaining and educational careers content focussed on
real people and work themes. Fans of the two channels will see new
content on Snapchat each week.
Mutha and Perk are part of Brave Bison's network of twenty owned
and operated channels, with Brave Bison ranked the fifth biggest
media publisher in the world and Facebook's number one global media
publisher, according to the leaderboard of "Most Views by Media and
Entertainment Properties" produced by Tubular Labs for September
2018*.
Advertisers can now take advantage of Commercials on Snapchat
with six-second non-skippable ad formats, that run in Shows.
*https://tubularlabs.com/app/leaderboards/property/media
-ENDS-
For further information please contact:
Brave Bison Group plc
Jack Bates, Communications Manager
Email: jackbates@bravebison.io
Allenby Capital Limited
Virginia Bull / Jeremy Porter
Tel: 020 3328 5656
Redleaf Communications
Elisabeth Cowell / Robin Tozer/ Fiona Norman
bravebison@redleafpr.com
Tel: 020 3757 6880
About Brave Bison:
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PUMA and Hyundai.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
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END
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October 30, 2018 08:35 ET (12:35 GMT)
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