Bango Platform Opens-up Carrier Billing in Google Play for Entel Chile
June 13 2018 - 2:30AM
Business Wire
- First Google Play Direct Carrier
Billing in South America
Bango (AIM:BGO), the mobile commerce company, announces that
millions of Entel subscribers in Chile are now able to pay using
their phone bill for the massive array of content and services sold
in Google Play, including Minecraft, Tinder and Google Play Music.
Pre and post-paid subscribers can simply click-to-buy using carrier
billing, placing the charge on their Entel phone bill, for instant
access to their favorite games, music, movies and more.
Commenting on the launch, the Market People Manager at Entel
Chile, Matías del Campo, noted that, “At Entel we are proud of
ourselves for offering the best services and products to our
customers. Launching carrier billing in Google Play through the
Bango Platform enhances our offering, providing a safe, easy to use
payment method so our customers can enjoy the very best content on
offer in the world’s biggest app store. These are the initiatives
that allow us to bring people closer to the infinite possibilities
that technology offers and in this way, responsibly transform the
society.”
Latin America is the world’s second-fastest growing mobile
region after Sub-Saharan Africa. Yet financial inclusion in the
digital ecosystem is significantly low, with over 70 percent of
Latin Americans being unbanked, (Americas Market Intelligence,
2016). Carrier billing enables anyone with a mobile phone bill to
fully engage in the online ecosystem. In developing markets, app
stores using carrier billing experience up to 1000 percent higher
payment conversion rates compared to credit card.
With over 1 billion monthly active users and 94 billion app
installs in 2017, Google Play is the leading global app store
pre-installed on all Android devices. Combining the reach of Google
Play, with the enhanced billing performance delivered by the Bango
Platform, will deliver Entel Chile’s subscribers with the best
payment experience available in this mobile hungry country.
To ensure continued carrier billing sales growth Entel, the
largest operator in Chile, can use Bango comparative intelligence
technology to evaluate their performance and boost both users and
payment conversions. Operators relying on Bango data typically
benefit from revenue uplifts between 20-40 percent, with some
boosting revenue by more than 70 percent.
“Driven by increasing smartphone adoption and internet access
people are spending more time and money on their phones, driving
unprecedented growth in digital commerce. Increasing financial
inclusion across the globe is a core focus for Bango,” commented
Bango CEO, Ray Anderson. “This is the first Direct Carrier
Billing launch for Google Play within South America. It follows the
first Direct Carrier Billing launch for Google Play across Latin
America with AT&T Mexico in 2015, also through the Bango
Platform.”
About Bango
Bango is the payment platform chosen by the world’s most
influential companies to grow their sales faster in the new age of
connected commerce. Working with global stores including Amazon
(NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT).
Bango has become the industry standard, helping people make
payments quickly and conveniently. Through its partnerships and
reach, Bango offers unique insights derived from pooled data and
shared knowledge. Bango gives businesses unrivalled visibility into
their markets and customers, increasing sales and customer
acquisition. Built to scale, the Bango Platform supports the
exponential growth ambitions of its global partners. For more
information, visit www.bango.com.
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BangoAnil Malhotra, CMOanil@bango.comTel: +44 7710 480 377
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