Bango PLC Bango and NHN ACE partnership announcement
October 30 2019 - 2:00AM
RNS Non-Regulatory
TIDMBGO
Bango PLC
30 October 2019
30 October 2019
Bango PLC
Bango and NHN ACE partnership gives app developers access to
Korea's super-spenders
Cambridge, UK, 30 October 2019 - Bango (AIM: BGO), the mobile
commerce company, announces that it has signed an agreement with
NHN ACE, the South Korean big data digital advertisement company.
Through the partnership, global app developers can easily target
their offers and promotions to high value mobile and internet users
in Korea.
Under the agreement, NHN ACE and Bango are making audiences of
Korean customers who are interested in paid content available for
marketing. Targeting campaigns to customers with an interest in
premium apps and content enables app developers to acquire new
paying users and increase in-app purchase revenues, while reducing
marketing costs.
South Korea offers some of the world's highest "life time value"
customers, who spend hundreds of dollars a month online. Mobile
devices dominate online usage, with mobile gaming popularity
leading to Korea's ranking as the world's fourth biggest mobile
games market (Newzoo). The country's "super spenders" spend
hundreds of dollars a month on mobile content, with an average
monthly revenue per user in the mobile games segment of more than
$96 (Statista).
Consequently, user acquisition costs are very high. According to
LiftOff, the cost to acquire a user in South Korea who will make an
in-app purchase is $66.95, which means marketing to low or
non-spenders is a sure fire way to lose money.
"Through this partnership, NHN ACE and Bango will help app
developers spend their marketing dollars wisely", said Guy Singh,
Vice President of Product Marketing at Bango. "By effectively
targeting marketing using Bango Audiences, app developers have the
opportunity to generate significant revenue from Korea's high
spending gamers".
The audiences that become available through this agreement are
available on Bango Marketplace at marketplace.bango.com.
Contact Details:
Bango PLC FTI Consulting finnCap
Tel. +44 333 077 0247 Tel. +44 203 727 1000 Tel. +44 207 200 0500
Ray Anderson, CEO Matt Dixon Marc Milmo
Carolyn Rand, CFO Darius Alexander James Thompson
Anil Malhotra, CMO Leah Dudley Matthew Radley
About Bango
Cross the threshold into the thriving Bango ecosystem where
merchants and payment providers converge, grow and thrive.
Being inside the Bango circle means global merchants including
Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ:
MSFT) are able to work together with payment partners from Africa
to the Americas, accelerating the performance of everyone on the
inside. By bringing businesses together and powering e-commence
with unique data-driven insights, Bango delivers new dimensions of
growth and new experiences for people around the world.
Bango. Think inside the circle. For more information, visit
www.bango.com
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END
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