NEW YORK, April 1, 2021 /PRNewswire/ -- America!
Remember those big summer dreams you had last year? You know, the
ones you had to pack WAAAY back in the closet? Well, it's time to
bring 'em back! Say it with us: this is going to be the BEST.
SUMMER. EVER. After the year we've had, we deserve it! That's why
Smirnoff Red, White & Berry is teaming up
with actor, comedian, and game show host, Anthony Anderson, and some other special
guests, to give away 2,021 of the best summers ever with epic
trips** and dream experiences as part of the brand's new
summer-long "Smirnoff Summer of 2,021 Dreams" Promotion.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8873551-smirnoff-red-white-and-berry-smirnoff-summer-of-2021-dreams-giveaway-with-anthony-anderson
The Summer of 2,201 Dreams giveaway isn't the only big news,
Smirnoff is also unveiling a new addition to the Red, White &
Berry lineup - NEW Smirnoff Ice SMASH Red, White & Berry
- a premium malt beverage that delivers the same delicious flavor
combination of cherry, citrus and blue raspberry in an easy to grab
and go format, perfect for a poolside hangout or BBQ season. At 8%
ABV and 100% full flavor, the new SMASH offering joins the Red,
White & Berry family, which already includes last year's
successful zero sugar Red, White and Berry seltzer, a flavored
spirit and an Ice option. Now, there's something that everyone can
enjoy while living their best life this summer!
"I think it's safe to say we're all happy to put 2020 in the
rearview mirror," said Jennifer Holiday
Hudson, Smirnoff Trademark North America Brand
Leader. "Because so many people had to put their plans on hold
last year, we really wanted to help bring fun back this summer and
safely give people experiences they've been dreaming about. What
better way to do that than with the return of Smirnoff Red, White
& Berry, bigger and better than ever."
Beginning today through August 15,
2021‡ anyone 21+ across the continental 48 states in the U.S.
can go to www.Smirnoff.com/2021Dreams and tell us how you want to
live your best life this summer for a chance to win one of 2,021
dreams. In the spirit of inclusivity and democratizing good times
for everyone, there will be a variety of prizes ranging from
once-in-a-lifetime experiences to everyday summer essentials. From
tricked out campers, to epic trips**, to custom experiences to
novelty serving trays and one-of-a-kind Smirnoff swag†, your summer
has never had this much flavor.
"This is my first campaign as part of the Smirnoff family and to
know we're going this big at the start, I can only imagine the
things we will be able to celebrate together," said
Smirnoff partner Anthony
Anderson. "To be a part of giving away 2,021 dreams,
trips, experiences, swag – you name it – feels good. I missed my
friends and family too last year and look forward to enjoying some
good times safely. Make sure you grab some Smirnoff Red, White
& Berry and enter the Smirnoff Summer of 2,021
Dreams!"
Prizes will be awarded throughout the summer months via both a
contest and a sweepstakes, starting with Smirnoff giving three
lucky winners their very own custom designed campers in time for
Memorial Day Weekend. Set up in three unique, picturesque
locations, the campers will be decked out with what the winners
need to take their dreams on the road this summer. But the fun
doesn't stop there! At each location, our lucky winner may receive
the keys to their new mobile digs in a special prize award ceremony
and you never know who will show up.
Details to be confirmed but Smirnoff will work with a variety of
its famous friends to enhance the following contest prizes:
- An epic private flight for one lucky LDA consumer and some of
their closest friends (who are 21+).**
- The ultimate summer yacht experience.
- A one-of-a-kind backyard BBQ and concert with a performance by
a notable music artist from the winner's hometown.
- Outdoor activities and experiences: Paddleboarding lessons
& curated bike trips.
- A custom Smirnoff Red, White & Berry home bar - the very
same one that Anthony Anderson will
be receiving!
- A weekend getaway with travel credits for flights and hotels
(up to $5,000 each)
- Coolers, mini fridges and so much more!
As part of the new Smirnoff Summer of 2,021 Dreams
campaign, the brand has partnered with Anderson to star in several
new TV spots that will air nationwide beginning this month and can
also currently be viewed on the Smirnoff YouTube page. In the spots
you'll find Anthony sipping on his favorite summer drink – Smirnoff
Red, White & Berry - as he describes the new dream many of us
are living - like getting your dream job in a tracksuit. Or having
a big backyard - BIG like the flavor of Smirnoff Red, White &
Berry.
Smirnoff Red, White & Berry is one of the summer's best
drink dressed in the season's best colors to keep the Americana
celebration going all summer long. New Smirnoff Red, White &
Berry Ice SMASH is available nationwide for a limited time at a
suggested retail price of $1.49 per
16 oz can.
As the creator of the world's No. 1 vodka and the US's
top-selling FMB 6-pack[1], the possibilities are endless with
Smirnoff this summer. We can't wait to raise a glass, can or bottle
while giving away 2,021 epic dreams, but please remember to always
drink responsibly.
About Smirnoff
The Smirnoff portfolio offers a variety of options across vodka
and flavored malt beverages. Current offerings include the world's
number-one selling Smirnoff No. 21 Vodka, the top-selling line of
flavors in North America, the
Smirnoff Zero Sugar Infusions line, and ready-to-serve flavored
malt beverages including Smirnoff Seltzer, Smirnoff Ice and
Smirnoff Ice Smash.
From culturally relevant limited editions to new innovations and
zero sugar offerings, Smirnoff has always been known for quality
and affordability, and prides itself on having something for
everyone.
The Smirnoff brand traces its vodka heritage back to 19th
century Russia and is now enjoyed
in over 130 countries worldwide.
Visit www.smirnoff.com for more information, or follow us on
Instagram, Twitter, Pinterest and Facebook. Please drink
responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
Smirnoff@taylorstrategy.com
**Awarded as voucher.
†Only SMIRNOFF Swag (inc. hat, towel, sunglasses) &
$50 gift cards awarded via
Sweepstakes. All other prizing to be awarded via Contest.
‡An earlier entry deadline applies to certain prizes (including
campers).
NO PURCHASE NECESSARY. U.S., 21+. Void in AK, HI
& where prohibited. For a chance to win Sweepstakes Prize,
complete & submit entry form; for Contest Prize, entry must
tell how they want to live their best life this summer. All prizes
awarded subject to receipt of sufficient no. of valid
entries. Subject to Official Rules at
https://www.smirnoff.com/2021Dreams.
1 Source: Nielsen, Dec.
26, 2020
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SOURCE Smirnoff