East Imperial PLC Air New Zealand Partnership
July 28 2023 - 1:00AM
RNS Non-Regulatory
TIDMEISB
East Imperial PLC
28 July 2023
27 July 2023
Reach Announcement
East Imperial plc
(the "Company")
Flying High with Air New Zealand Partnership.
East Imperial, the global purveyor of ultra-premium beverages,
is pleased to announce a partnership with Air New Zealand. A
refreshing new cocktail will be hitting tray tables as Air New
Zealand launches the first of its signature drinks onboard its
international network.
In partnership with the Company, the new drinks will feature in
Business Premier Cabins on Air New Zealand's New York and Chicago
routes. It will be available onboard from late August 2023.
The seasonal drinks are a nod to local ingredients with a dash
of creativity and provide a taste of New Zealand's finest flavours
at 30,000 feet. The first drinks are gin-based cocktails but can
also be served as an alcohol-free option.
The airline will seek customer feedback on the new cocktails and
look to introduce other signature cocktails on a seasonal
rotation.
Tony Burt, East Imperial CEO, says, "Today marks a milestone
that the East Imperial team is proud of. The opportunity to partner
with the iconic Air New Zealand brand is an honour that signifies a
significant achievement for East Imperial. This collaboration
allows us to further introduce East Imperial to a broader and
strategically important US audience, showcasing our craftsmanship
and commitment to creating exceptional drinking experiences."
Air New Zealand Chief Customer and Sales Officer Leanne Geraghty
commented:
" The seasonal cocktails will add a splash of excitement to
cocktail hour and the airline's inflight experience."
"Our customers have been raising a toast to our exceptional wine
selection, but they've also shared their craving for a delightful
cocktail now and then. So, we've shaken things up and partnered
with East Imperial mixologists to craft us some drinks exclusively
for our Business Premier customers.
"We couldn't be prouder to collaborate with East Imperial. Their
top-notch products are made here in New Zealand, with the finest,
sustainably sourced, all-natural ingredients."
Tasting notes of Air New Zealand's first seasonal cocktail
Prepare to embark on a flavourful journey with Air New Zealand's
signature cocktail, a harmonious blend that grounds you with every
sip. Floral and oily notes pave the way for a burst of sherbety
citrus and rich ruby red grapefruit. At the same time, the finish
delights with dry, herbaceous accents heightened by luxurious
grapefruit oil and the velvety texture of juniper. Experience a
rich, textural cocktail, and nothing short of luxurious.
Issued by East Imperial Plc
Email: contact@eastimperial.com
About East Imperial
Founded in New Zealand and Singapore in 2012, East Imperial
produces a range of ultra-premium mixers that sell throughout APAC,
the US and EMEA. Guided by a clear strategy to capitalise on the
growing demand for premiumisation across the beverage industry,
East Imperial has sold over 25 million bottles in over 20 countries
since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In
2023, East Imperial won 8 medals at the coveted Tonic & Mixers
Masters Competition in London. The company was founded on the
philosophy of creating exquisite products defined by heritage,
tradition and authenticity. All products are made from the highest
quality, all-natural ingredients, reflecting East Imperial's
commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process.
For more information about East Imperial and its ultra-premium
mixers, visit eastimperial.co.uk.
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END
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